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Unlock the value of metrics from your semantic layer for everyone dbt™ Semantic Layer: Unlock the value of metrics for everyone Trusted metrics and AI powered analytics - informed by Databricks data Metric catalog and AI powered analytics for Snowflake Gain more from your business’ metrics. Informed by PostgreSQL data Secure, centralized metrics informed by Azure Synapse Analytics data.Elevate your business strategy with intelligent, real-time metrics, informed by MariaDB Elevate your analytics. A metrics-first platform for your metrics-as-code semantic layer.Unified and universal metrics – informed by Cube Straightforward BI analytics by PowerMetrics. Data by BigQuery

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What are Key Performance Indicators (KPI)?What is a Dashboard?ELT vs ETL Comparison What is Extract, Load & Transform (ELT)?What is Extract, Transform & Load (ETL)?Data Governance Best Practices Data Governance Principles Data Governance Strategy What is a Data Lake?What is a Metrics Layer?Modern Data Stack Integration Layer What is Data Connectivity?What is a Data Warehouse?What is Data Governance?What is a Data Catalog?How a semantic layer unlocks insights from data Semantic layer vs metric layer, or a hybrid solution. Which is right for me?The Ultimate Startup Dashboard Guide Business Metrics: Definition & Examples KPIs, Dashboards, and Operational Metrics: A Guideline What is a project management dashboard?How you can use dashboards to report on key performance indicators (KPIs) and metrics KPIs and Business Intelligence Dashboards What is Cloud Business Intelligence?Scorecards and Dashboards 4 Content Marketing Metrics You Should Be Watching Carefully - Here’s How

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2025 BI and Analytics Trends for Small and Mid-Sized Businesses Case Study: How Media Propulsion Laboratory improved client analytics with the PowerMetrics – BigQuery integration Metrics provide rich context for better AI: Introducing the new PowerMetrics AI experience PowerMetrics - New data warehouse integrations and Cube semantic layer support Partner Case Study: Eyeful Partner Case Study: The Project Booth Top Six Data and Analytics Trends – 2024 Maximizing Business Insights: The Power of dbt’s Semantic Layer with Klipfolio PowerMetrics Unlocking the Value of Metrics for Everyone: Introducing PowerMetrics + revamped dbt Semantic Layer Promoting data literacy with metrichq.org and the power of AI Let’s fix analytics so we can stop asking you for dashboards Why metrics are the key to confident decision making Metric-centric analytics - What it is and why it matters PowerMetrics - The first Metric-Centric BI solution Our metric-centric product vision – Business Intelligence ahead of its time How to Build Google Analytics 4 Dashboards in Klips How to use the Google Analytics 4 Query Explorer to export data Secure and accessible dashboards for your extended team Unlock Data-Driven Decisions with ChatGPT & MetricHQ You've spoken and we've heard you - The re-launch of Klipfolio Desktop Guide to migrating your digital marketing dashboards to Google Analytics 4 Live Data, Live Preview The Power of Data Exploration How to write KPIs in 4 steps How to: Create custom metrics in PowerMetrics Introducing: PowerMetrics for the Stripe App Marketplace The Starter Guide to Metrics Start your analytics journey with instant metrics 22 expert informed metrics for SaaS Head of Finance Set goals and hit your business targets in PowerMetrics SaaS Finance Metrics Cheat Sheet How to: Create calculated metrics in PowerMetrics How to design a SaaS metrics dashboard SaaS Metrics Cheat Sheet 5 SaaS subscription metrics for financial reporting With so much data out there, why is there so little trust?The Top 10 SaaS Affiliate Programs What are HubSpot lifecycle stages?8 must-have metrics for your first digital marketing dashboard How to Build a Content Marketing Dashboard 5 Google Ads metrics to measure advertising performance 10 Important Sales Enablement Metrics You Shouldn't Miss How to use lifecycle stages and lead status in HubSpot 10 KPIs to monitor your digital marketing performance How to Track Facebook Ads in Google Analytics How to deploy lifecycle stages in HubSpot The Ultimate Guide for Marketing Your Brand on TikTok What is data literacy and why is it important?Picking an MQL model for your HubSpot instance The Top 10 SaaS Metrics of 2024 with Benchmarks Small Business (SMB) Analytics in 2024 13+ Marketing Metrics You Need to Track in 2024 25 Days of Metrics: 2021 Year in Review The top 12 metrics for social media managers The top 12 YouTube metrics to measure What's New: Fall 2021 PowerMetrics updates What is Product-Led Growth?What Is Data Visualization?3 Reasons Why Marketers Need a Lightweight BI Tool Build Better Sales Reports by Collecting the Right Data with HubSpot What is a data dashboard?3 Steps to Reboot Customer Loyalty The Starter Guide to Dashboard Design Kim Walsh of HubSpot, and Kirk Simpson of Wave Financial, Join Klipfolio’s Board of Directors Why it's so hard to choose independent board members – and why it's important to get it right 4 Types of Dashboards: Operational, Analytical, Strategic & Tactical The Starter Guide to Business Intelligence How Data Visualization Helps Prevent Cyber Attacks From Cookies to Cohorts: The end of third-party cookies and what it means for marketers What is a TV dashboard?International Women's Day 2021 The Hidden Value of SaaS Sign Up Rate Benchmarks How to start tracking historical Twitter data for free The Evolution of Analytics A Metric Milestone: 200 Metrics (and Counting!) on MetricHQ Pauw Agency brings transparency to the music industry with Cervinodata Three Ways Unito Uses Data As Rocket Fuel A Starter Guide to a CX Metrics Program The Power of Words 4 Major Types of Subscriber Churn Metrics You Need to Know Six Tips to Stage your Company with Confidence How to Get Started With Data-Driven Decision Making in Marketing Misleading Statistics & Data: How To Protect Yourself Against Bad Statistics 3 Reasons Why Your Google Ads Don't Work (And How To Fix It)COVID-19: A dashboard for exploring historical data about the virus How to quickly build a HubSpot lead funnel for Marketers How to manage and track team productivity while working remotely Digital Agency Tracks Return on Ad Spend (ROAS) for Clients with Klipfolio 25 Metrics to Track in a Product-Led SaaS Company Top metrics to monitor for digital ad campaigns How Marketing Teams Should Track the ROI of SEO Events and Marketing: 5 Key Metrics to Gauge Success 5 KPIs to track your e-commerce store success Irdeto saves 15 hours of marketing report work per month with Klipfolio What you should measure in employee performance reviews Artrepreneur optimizes marketing campaign conversions with Klipfolio 3 KPIs that carriers & shippers should be tracking Top 6 KPIs to track for enterprise e-commerce organizations UpHabit tracks marketing and product metrics with Klipfolio dashboards A guide to using psychographic data in your marketing strategy 5 tips to understand (and organize) your restaurant data Implementing OKRs, faster, cheaper, better – and easier Inside the mind of a successful data-driven startup founder 19E fulfills dashboard reporting requirements with Klipfolio Top cybersecurity KPIs to track for risk mitigation Algorithm Steps: How To Build Your Own Algorithm Logicalis speeds up data analysis efforts by 80% with Klipfolio 7 steps to measure team performance using data Become a better CFO with these three metrics Are your 'Key Results' undermining your 'Objectives'?The metrics any SaaS software development team needs to monitor Klipfolio helps save 10 days of marketing report building efforts per month 5 Excel Tips and Tricks Every Marketer Needs To Know Why building customer relationships is so important The mistakes companies make when setting KPIs 10 Enterprise Software Applications Every Business Needs Salesforce Training Resources 101: The Basics that You Need to Know Truck dealer optimizes inventory and financial reporting with Klipfolio Blood, sweat and metrics: Creating an online KPI/metrics community Growth Institute is making data-driven decisions faster with Klipfolio Using website data to predict and avoid a hacker attack 7 Data Modeling Techniques For Better Business Intelligence Klipfolio Data Heroes help automate real-time reporting at Curotec 10 Effective Tips to Increase Social Media Engagement Cervinodata’s 5-year partnership with Klipfolio leads to 1200% growth Two reasons why you should leverage self-service BI Klipfolio helps Ascentis manage team performance using hard facts Grow your business with these six live chat metrics GCS improves accountability across every department with Klipfolio Nakoa saves two hours a week per client on reporting with Klipfolio How to work with Google Analytics data in Klipfolio Klipfolio dashboards help Laundry Jeans become faster and more efficient 7 SQL Query Performance Tuning Tips Becoming data-driven: Advice from 15 Klipfolio users Netguru streamlines company-wide KPI monitoring with Klipfolio A true no coding experience: Building metrics with BigQuery and Cervinodata in under two minutes Klipfolio for Executives: An Interview with digital agency CEO Dave Hale Why customer support should be metrics-driven Decisions made with Klipfolio lead to 300% growth for Venture Harbour Cloud Ready offers a powerful server monitoring solution to their Partners Klipfolio helps Think Biosolution fulfill over 90% of design requirements Seven tips for maximizing the benefits of KPIs Summit CPA streamlines their processes and client deliverables with Klipfolio 6 key principles to leading practice management information Dashboard Solution Comparison: Klipfolio VS Data Studio Tantalus saves days of report building efforts with Klipfolio The journey to HubSpot Metrics 3 Key Financial Reports to Understand as Your Business Grows PayTabs embraces a data-driven strategy with KPI dashboards In Beta no more! PowerMetrics for all Cresa automates social media reporting with all-in-one dashboards Clarity Wave stays on track with SaaS metric monitoring Discover your Digital Marketing Specialization: The T-Shaped Marketer model The Ultimate Klipfolio Cheat Sheet 4 data-driven retail strategies to better understand your clients How to set your own personal KPIs Creating a collaborative culture of innovation Dynamic start-up decides to spice things up with new KPI dashboards Comet monitors marketing and growth KPIs using TV wallboards Why I Broke My Golden Rule of Internships The life-cycle of an OKR Mastering the funnel: Mapping your customer’s journey to revenue growth Independent consultant moves the needle for his clients with Klipfolio Reach company goals faster with leading and lagging indicators Using project briefs to develop the full potential of Agile teams Wicket is empowering data-informed decisions with Klipfolio The Realty Medics improve project management with Podio and Klipfolio Planday tracks top SaaS KPIs with new dashboard technology: PowerMetrics The 5 project management methods your team should already be using Connecting Klipfolio to HubSpot just got a whole lot easier Using Data at Your Restaurant: Tips to Improve the Process Dashboards are the backbone of success for chat support providers Arora Project discovers a better way to manage their marketing metrics Trace Medical teams up with a certified expert to build world-class KPI dashboards Mind the gap: how to conduct a gap analysis that propels your business forward Best Low-cost and Free Time Management Tools How we automated reporting for 50+ clients The Top 10 Alternatives to Excel Spreadsheets From Undone to Done: The Essential Guide to Workflow Diagrams Real-time dashboards are making work life easier for an Office Manager at Resolute Recruiting Team Building Activities The MagneticOne Group saves hundreds of hours per year by switching dashboard providers Data hacks from the pros: business leaders who are killing the decision making game How to create a SQL dashboard that pulls in data from your database It's not about the database. It's about you. The biggest Klipfolio update ever. How to write a proposal Learn why KPIs fail and how to pick ones to fail The basics of KPI management Why are key performance indicators important?Managing Your Data for Hypergrowth: Insights from a Data-Driven Agency Why you need to become a data storyteller Performance dashboards keep Brickshare on track towards meeting their business objectives How (and when) to create a custom metric Real-time KPI dashboards help Gogoprint improve their NPS rating from 42% to 77% in less than one year Turn sales into an exciting adventure with leaderboards VuPulse is monitoring performance on-the-fly using real-time dashboards Side hustle metrics: What you need to consider for side hustle success Why a learning culture is important – and why your organization needs one Make your company’s data the source of your next blog post Employee retention metrics: The 5 metrics you should be measuring How Qualtry connected ActiveCampaign to track everything marketing How to use burndown charts to manage agile software releases The top SQL resources to up your skills and get that raise in 2019 10 of the best mobile website performance tools Strategic Planning and The BIG Impact of SMALL Data How your online advertising and eCommerce site are driving sales The SaaS products marketing leaders can’t (and shouldn’t) live without How Ageras uses dashboards and reports to forecast revenue for the month 5 Hacks to Writing "Measure What Matters" OKRs Mobile website performance: The essential KPIs Black Friday Cyber Monday metrics for eCommerce stores Livedata.Mobi automates 250+ reports for 100+ clients with Klipfolio Reddit Marketing KPIs: The ultimate guide 4 dashboards our marketing team uses to track the metrics that matter most The 5 essential metrics for community engagement Disciple Media streamlines their sales journey and customer experience with Klipfolio What does it mean to have a data-driven mentality? Three Essential Metrics for Studying HR Specialists' Success “My OKR Dashboard Made Me Famous!”: A Client Success Story Objectives and key results: OKR is a performance management tool that works Power your SaaS product reports with Klipfolio Data Driven Agency Series Chapter 1: Best KPIs for Marketing Agencies Best Budgeting and Accounting Software List Data Driven Agency Series Chapter 2: Using data to foster lasting customer relationships Data Driven Agency Series Chapter 3: Leveraging the power of agency reporting Data Driven Agency Series Chapter 4: The Essentials of an Agency Pitch Best Free Online Project Management Software Tool Best Web Analytics Tools List Implementing OKRs using “Measure What Matters”Best Team Collaboration Tools List Best Event Management Software Top 10 Best CRM Software solutions High-value vs. Undesirable Backlinks: 8 Tips that Lead to Big Business How our Asana dashboard changed the rhythm of our meetings How smart businesses are making better decisions The Fundamental Klipfolio OKR Dashboard How to Reduce Cost Per Hire Without Sacrificing Quality Get the HR out of OKRs Get the HR into OKRs Designing the Right Dashboard The KPIs of personal finance: How to measure your personal financial success Real-time dashboards: Actionable data insight for CMOs The Real Time Strategy Dashboard Making the 2020 Business Dashboard Most Click-Through Data Is Wrong, and Here’s Why Building Your Salesforce Dashboard - An Ultimate Guide The Ultimate Guide To Perfecting Your SaaS KPIs and Metrics The top 10 Twitter analytics metrics you need to track How agencies are winning clients in the ever changing world of digital marketing Klipfolio Partner How-To #2: Company Properties can simplify client set-up What Are The Top 10 LinkedIn Analytics Metrics? Agency Reporting: Achieving More Together Enriching Culture Through Survey Data: It's Not Easy Being Green If You’re Not Capturing These Three Metrics, You’re Doing Lead Gen Wrong The top 10 metrics for building a killer Facebook presence My top 10 favourite teamwork quotes highlighting the power of collaboration Embracing the new-age of accounting: keep up or risk falling behind The 5 ways to make your business partnership last a lifetime Klipfolio Partner How-To #1: Duplicating dashboards across client accounts How-to supercharge agile teams and process using OKRs Top 10 Instagram Analytics metrics you need to measure A&W: An email program 100 years in the making Drive results with dashboards: your clients’ success is your agency’s success The key business metrics from 8 SaaS startup pitch decks How to build a Sales Team Leaderboard Tech Partner Spotlight: Talkwalker The beginner's guide to ecommerce KPIs Identifying the right ABM metrics Essential ABM metrics The fundamentals of account-based marketing measurement ABM measurement tools The ultimate resources to help you master the art of CRM Nailing down B2B Sales KPIs that drive results like a boss Dashboard journalism: A beginner’s guide Proving your LinkedIn Ads performance with dashboards New Office, new interactive floor plan in our dashboard Dashboards become the centerpiece of Teldio's management and operations Electrolux works with Klipfolio to track sales metrics and KPIs for their European offices See how Pena Business Data Reporting takes clients from spreadsheets to dashboards Sales Analytics: How To Use Sales Analysis To Grow Your Business How to use Marketo data to build a dashboard your team can monitor See how flinder stands out from the competition with Klipfolio Supercharge your KPIs with OKRs See how Aimsio uses powerful dashboards to enhance reporting Your guide to KPIs for non-profits Cervino Marketing delivers powerful dashboards using Klipfolio and their data engine Anatomy of a great API 4 Steps to Designing a Dashboard That Inspires Action Use Klipfolio to Track Your Twitter Data The magic of mashing plan data with actual results in your near realtime Klipfolio dashboard Customer Spotlight: See how bakerMEN use Klipfolio to create 100 reports in less than two days How to lead from the bottom on making your company data-driven This is how we put the customer first 15 reasons why you should join our team at Klipfolio What are the best venture capital blogs?6 Facebook Ads Reports (and One Audit) Every Agency Needs to Get and Keep High-Ticket Clients Customer Spotlight: See how Spoonity helps quick service restaurants with customer loyalty Thriving in a tempest: What we learned about product management during Klipfolio’s start-up phase Business metrics vs KPIs. What’s the difference?Google Sheets: Best practices to prepare your data for publishing in your dashboard How I turned our company’s accounts receivable data into a dashboard that’s improving our business performance Peek Inside the Top 10 Fastest Growing SaaS Companies Building custom HubSpot reports and dashboards with Klipfolio The 25 must-have KPIs for Call Centre Managers Customer Spotlight: How Canadian powerhouse Jobber uses dashboards Why every tech company needs to revisit its development manifesto 4 Lessons Jobber Learned While Growing Their Marketing Team Why every software team should get into the habit of daily releases 5 steps to setting up a recommender system The top Salesforce reporting tools True Trials: How we went beyond industry standards to develop our own, better metrics When it comes to business dashboards, let the metrics drive Understanding social media interaction KPIs How to ensure quality in continuous delivery How Smile.io uses Klipfolio dashboards to stay focused during growth Mobile marketing KPIs: An interview with Jonathan L. Simon Customer Marketing KPIs & Metrics For Businesses To Track On calm technology and business dashboards How to identify your KPIs Resistance is fertile: On slow content for anxious startups On inbound and dashboards: How content marketing agencies select irrelevancy 5 common dashboards among over 800 digital agencies The top 3 most shared blog posts from 14 digital marketing influencers Inbound marketing KPIs come third Measuring the KPIs of your thought leadership program How financial KPIs are helping me travel the globe for 6 months The most important marketing agency KPIs The death (and rebirth) of the salesman The editorial KPIs of modern editors Business dashboards for social impact How digital marketing agencies can leverage business dashboards How to set actionable KPI targets SaaS growth stage 101: control and fuel How to create a KPI dashboard Content metrics for content marketing and journalism Marketing momentum metrics and startup productivity The marketer's guide to APIs Boost these top 3 SaaS KPIs with marketing automation Digital advertising dashboards in the age of digital ad blocking What makes a good lead generation dashboard?How to present a KPI report How to structure UX research How to establish key business metrics 17+ Key Metrics Every Successful Business Leader Should Know 7 SEO factors to consider before choosing a content management system What are the best inbound marketing KPIs?The scoop about ice cream shop KPIs What are some good KPIs in Facebook?How KPIs help SMBs succeed The top 10 most valuable metrics for marketing managers Bots: What they are and why your agile software development team should use them Landing page metrics and the 5 stories they tell What is Self-management? The secret to productivity, growth, health and sanity The 5 most important SEO KPIs for digital marketing success Why changing your company’s culture helps make continuous delivery work. Part 3 Best practices for successful implementation of continuous delivery. Part 2 World-Class SaaS Support: The Metrics You Need to Track How to set up the Google Analytics-Search Console Integration + 3 key SEO benefits The 5 most important help desk KPIs Continuous Delivery: What it is, why it works - and why you need it. Part 1 Why every digital marketer needs to learn how to deploy marketing technology Why ‘onboarding’ new employees sets a company up for success Why cycle time may be the most important metric in software development How To Define Your KPIs How To Establish The Best Social Media KPIs What is a KPI, Metric or Measure? Facebook Ads Strategy: Understanding Cost Per Action How $12M in Series B funding will accelerate our mission to give businesses real-time access to all of their metrics 5 Killer Content Marketing Opportunities I’ll Bet You’re Missing (We Were Too)How to get the most out of your data with the right dashboard display Using UpContent to enhance your content marketing dashboard How corporate digital signage is improving communication in the workplace 10 must-have search marketing metrics 17 KPIs every data-driven manager needs to lead their team 4 must-have metrics for your Instagram analytics 5 things you’ve always wanted to do in Klipfolio but didn’t know you could 6 must-have metrics for Twitter Analytics 7 ways to present KPIs that your management team will love A simple tip for successfully keeping knowledge workers engaged How do dashboards help agile software development teams? Case Study: Iotum Gets the Pulse of the Business with Klipfolio Case Study: LiveData Enables Custom Dashboards on Mobile Devices Build a knowledge-sharing culture with Lightning talks in six easy steps We tried out Airtame for our own wallboards - here are the results Back to basics: The fundamental metrics for a software-as-a-service (SaaS) business The transparency revolution Health and Fitness Hacks for Your Workday Get your office moving with a fitness dashboard The 6 must-have metrics to bring your email marketing program to the next level A Software Development Manifesto Five Net Promoter Score (NPS) challenges that AskNicely can help you overcome Continuously measure, monitor and improve NPS with AskNicely and Klipfolio 4 AskNicely metrics for your customer satisfaction dashboard 6 reasons every SaaS startup needs a customer retention dashboard Personalizing a Dashboard for 200 Users Best practices for picking the right KPIs for your business Create visually appealing, automated dashboards using Klipfolio New Feature: Use public dashboards to share your data story with the world The emerging importance of Advocacy Marketing - 3 Takeaways from Advocamp 2016 How we are using A-B testing to refine our pricing model – Part 2 Klipfolio + Zapier = A match made in business dashboard heaven A guide to building dashboards with Zapier and Klipfolio Beyond Vanity Metrics: Share of Influence Vs. Share of Voice How we are using A-B testing to refine our pricing model – Part 1 How to run a successful hackathon in 7 steps: A Development Manager’s guide Why understanding unit economics is important to your business 3 reasons why an accounting dashboard is an essential addition for any small business 6 QuickBooks metrics every small business needs to track on their accounting dashboard Providing a Meaningful Financial Dashboard Outside of Excel Case Study: “Wall of Knowledge” Informs Jebbit’s Strategic Decision-Making Why marketing executives need dashboards Case Study: Cervino Marketing Delivers Smart Marketing Dashboards Metric Driven Change Management 12 must-have metrics for your social media dashboard Real-time financial metrics that keep your business out of the dark Case Study: Pixable Tracks and Monitors Facebook Metrics with Klipfolio Beyond Vanity Metrics: Net Promoter Score (NPS) & Customer Referral Rate (CRR)The Most Important Formula in Klipfolio 6 dashboards I use daily - with live links Can DevOps teams have a life in the age of cloud-based software? Build Stunning Analytics Dashboards Using iFormbuilder Beyond Vanity Metrics: Mentions and Social Sentiment The Power of Tracking Public Opinion Are you spending too much money acquiring new customers?Stitch Labs tracks sales data in the cloud with Klipfolio Key metrics for agile development teams Klipfolio extends flexibility with Vega integration Efficient Foundations Reduces Inefficiency With Klipfolio The value of monitoring how prospects convert into paying customers Case Study: Flight Network democratizes its data with Klipfolio Case Study: Ekstra Bladet stays on top with Klipfolio Things I learned about learning Klipfolio The spaghetti mess we created when we tried to integrate our data systems - and how we got out of it 6 Marketing Automation Lessons To Take You From Data To Dashboard Best Practices - 3 Ways To Increase User Engagement With Your Dashboard Essential marketing metrics defined - Web traffic sources Using the new pictograph data visualization on your dashboard Case Study: How Sanoma gets the big picture with Klipfolio Dashboard Using Facebook's Graph API Explorer to retrieve Insights data It's about time – behind the scenes of Klipfolio getting funded Using the Multi-Channel Funnel Reporting API to retrieve data for your dashboard Looking for a job promotion? Here are 5 marketing KPIs to convince your boss Case Study: How Stupid Cancer manages all the moving parts with Klipfolio Dashboard Meet your data mashups - 3 examples for your dashboard Why being intelligent about your business may not be easy, but should be simple Displaying poll results using a pie chart Client management in 5 steps Component overview - 5 features to make your charts stand out Release Roundup - 4 new data visualizations for your dashboard Component overview - Mapping your performance Component overview - Turning the tables on data visibility Component Overview - The "Value" of simplicity Getting started with SOQL Full-throttle ahead - Best practices for the Gauge KPI visualization Ready, aim, fire! How a simple bullet chart can help you hit your targets Part 3: The history of Klipfolio Part 2: The history of Klipfolio Part 1: The history of Klipfolio Celebrating 10 years in business!Case Study - Summit Sports Case Study - Premier Stationary Case Study - MEC Global Case Study - Audace Lunettes

Authors

Lisa Hughes-Nielsen Saleem Khatri Aaron Vidas Abdul Hagi Adam Enfroy Adam Landry Akshaya Srikanth Alan Price Alastair Barlow Aleksandra Vetrova Ali Pourshahid Allan Wille, Co-Founder Andrea Moxham Anneka Burrett Ben Mulholland Brett Knowles Brian Dainis Cameron Conaway Cathrin Schneider Chris Wolski Daniel Bianchi Daniella Ingrao Danielle Hodgson Danielle Poleski Dave Moll David Mennie David Mizne Dennis Mei Dimitris Vogiatzis Elias Crum Elijah El-Haddad Emil Kristensen Emily Hayward Erik van Dorp Fiona Russell Garrod Houweling Garry Brownrigg Gianna Mauro Grace Lau Graham Watts Hassan Ud-deen Holly Ebbs Jennifer Batley Jeremy Hall Jeroen Visser Jody Grunden Jonathan Milne Jonathan Taylor Joshua Cohen-Collier Juan Silva Justin Marciszewski Katya Zeisig Klipfolio Klipfolio Dev Interns Krishan Arora Kyle Campbell Lauren Thibodeau Lawrence Court Lisa Wester Maggie Greene Marisha Sesto Mark Brownlee Matt Shealy Max Benz Melinda Elmborg Melody Habbouche Michiel van Altena Mike Pascoe Mitch Dupuis Moly Milosovic Monique Almeida Natalia Castillo Nicholas Manojlovic Nicolas Venne Nikta Kanuka Niraj Ranjan Rout Pam Buffone Parker Selman Peter Matthews, CXO Phil Gamache Piyush Parikh Priyaanka Arora Qing Wei Richard Sunley Rupert Bonham-Carter Sanket Patel Scott Lawrence Seth Epps Shaughn Finnerty Sonia Darlison Stacey Shrout Stef Reid Steffen Hedebrandt, Head of Marketing, Airtame Stephen Yates Sydney Wess Tanya Brody Tilo Kmieckowiak Tim Ceuppens Tomasz Ogrodzinski Tommi Salenius Trish Mermuys Tyler Cooper Tyler Eyamie Valerie Hamilton Vicky Freed Yaakov Karda Zach Kathnelson, Partner Manager

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Marketing Financial SaaS Sales Support Ecommerce Retail Social Media Call Center Digital Marketing SEO Email Marketing Supply Chain HR Help Desk Healthcare Insurance DevOps

Examples

% Markdown Goods Activated New Business Value First Appointment-to-Sales Ratio Revenue per Successful Call Sales Orders Filled per FTE Sales Turnover Sales by Department Successful to Unsuccessful Tenders ACV vs ARR ARR Multiple Account Balance Accounts Payable Turnover Ratio Accounts Receivable Turnover Ratio Activation Rate Active User Active and Waiting Calls Ad Click Ad Clicks vs Ad Impressions Ad Frequency Ad Impression Ad Revenue Ad Spend Adjusted Trial Rate After Call Work Time Agent Performance Agent Schedule Adherence Agent Utilization Annual Contract Value Annual Recurring Revenue (ARR)Apdex Score Applications Received per Vacancy Average Basket Size Average Cost Per Claim Average Handle Time Average Lead Score Average Length of Stay Average Order Value Average Order Value (AOV)Average Profit Margin Average Purchase Value Average Revenue Per Unit (ARPU)Average Revenue Per User (ARPU)Average Sale Price (ASP)Average Sales per Agent Average Session Duration Average Time on Page Average Time to New Content Average Time to Settle a Claim Avg. Session Duration vs. Avg. Time On Page Back Order Rate Backorder Baseline Sales Block Error Rate Blockage Bounce Rate Brand Awareness Burn Multiple CAC Payback Period Call Abandonment Call Arrival Rate Call Center Status Call Completion Rate Call Resolution Call Setup Success Rate Call Volume Callback Messaging Cannibalization Rate Carrying Cost of Inventory Cash Conversion Cycle (CCC)Cash Conversion Ratio Cash and Cash Equivalents Channel Margin Claims Ratio Click Rate vs Click-Through Rate Click Through Rate Click-Through Rate vs. Click-To-Open Rate Click-to-Open Rate (CTOR)Complaints Not Resolved on First Call Complaints Received Complaints Resolved Content Backlog Content Downloads Content Engagement Conversation to Appointment Rate Conversion Value Correspondence Replied to On Time Cost Of Goods Sold (COGS) Vs. Operating Expenses Cost Per Click (CPC)Cost Per Lead Cost Per Thousand (CPM)Cost of Goods Sold (COGS)Cost per Action Cost per Call Cost per Contact Cost per Hire Cost per Order Coupon Conversion Coupon Conversion Current Accounts Receivable and Accounts Payable Current ER Occupancy Current Ratio Current Ratio Vs Quick Ratio Customer (Logo) Churn Customer Acquisition Customer Acquisition Cost Customer Attrition Customer Calls Answered in the First Minute Customer Churn Rate Customer Complaints Due to Poor Service or Product Quality Customer Concentration Customer Effort Score (CES)Customer Health Score Customer Lifetime Value Customer Lifetime Value Customer Lifetime Value to Customer Acquisition Cost Customer Renewal Rate Customer Retention Rate Customer Satisfaction Customer Satisfaction Customer Satisfaction (CSAT)Customer Satisfaction with Service Levels Customer Service Representatives Occupancy Customer Share by Category DAU Growth Rate DAU/MAU Ratio Daily Active Users (DAU)Data Network Availability Debt to Equity Ratio Dial per Hour Disputed Charge Domain Authority Dormancy Rate EBITDA EBITDA Margin EBITDA vs. Net Income EBITDA vs. Revenue ER Waiting Times EV/EBITDA vs. P/E Multiple Email Bounce Rate Email Click Through Rate (CTR)Email Forwards Email Marketing Engagement Score Email Marketing Statistics Email Subscribers Email Website Traffic Metrics Employee Turnover Rate End Action Rate Engagement Rate Enterprise Multiple (EV/EBITDA)Enterprise Value Enterprise-Value-to-Revenue Multiple (EV/R)Ethnic Diversity Ratio External Website Links Facebook Ads Campaign Performance Facebook Ads Impressions and Reach Facebook Ads Today's Summary Facebook Ads: CPM and CPP Facebook Engagement Facebook Engagement Rate Facebook Likes Facebook Page Demographics Facebook Page Likes Feature vs. Bug Investment First Visit Followers Growth KPI Forecasted Contact Load to Actual Contact Load Free Trial Conversion Rate Full-Time Employee Full-Time Equivalent (FTE)Funnel Conversion Rate Gender Ratio Goal Completion Rate Gross Burn Vs. Net Burn Gross Churn Vs. Net Churn Gross Margin Gross Margin Return on Investment Gross Margin vs. Gross Profit Gross Profit Gross Profit Margin Gross Profit vs. Net Income Gross Retention Vs. Net Retention Gross Revenue Retention Hard vs Soft Email Bounces Headcount Income and Expenses (Last 12 Months)Incremental Sales Instagram Followers Interactions Routed Properly Inventory Accuracy Inventory Turnover Inventory Turnover Ratio Inventory to Sales Ratio Invoice Items per Order Job Offer Acceptance Rate Key Social Keyword Opportunity Keyword Performance Lab Turnaround Time Landing Page Performance Optimization Lead Conversion Rate Lead vs. Prospect vs. Sales Opportunity Leads Generated by Agents Link Building Longest Call Hold Longest Call Length Longest Delay in Queue MQL to SQL Conversion Rate MRR vs ARR Magic Number Marketing Originated Customers Marketing Qualified Lead (MQL)Media Impressions Missed Sales Opportunities MoM MRR Growth Monthly Active Users (MAU)Monthly Recurring Revenue Monthly Recurring Revenue Expansion Rate Net Burn Rate Net Debt Net Income Net Income Ratio Net MRR Churn Rate Net Monthly Recurring Revenue Net New ARR Net Operating Profit After Tax (NOPAT)Net Present Value (NPV)Net Profit Net Profit Margin Net Promoter Score (NPS)Net Retention vs. Gross Retention Net Revenue Retention Net Sales New Customer on First Visit New Customers New Followers New Leads Generated Newsletter Signup Conversion Rate Non-Operating Expenses Number of Patients in ER On-Hold Time On-Time Delivery Online Conversions Open Job Requisitions Operating Expenses (OPEX)Order Frequency Order Status Order Tracking Orders Cancelled by Reason Organic Search Organic Search Traffic for SEO Optimization Overdue Service Requests Pages Per Session Pageviews Pageviews per Session Payment Acceptance Payroll Expenses Payroll to Revenue Ratio Peak Hour Traffic People Talking About This on Facebook Percent Closing Ratio Percent of Revenue from New Products Percentage of Out of Stock Items Percentage of Sales Growth Perfect Order Rate Pingdom Check History Metrics Pingdom Checks Metrics Pingdom Last Error Metric Point of Purchase Policy Sales Growth Post Engagement Potential New Clients Contacted Potential Revenue in the Sales Pipeline Price-to-Earnings Ratio Product Performance Product Qualified Leads Product Views per Session Product-Line Profitability Profit and Loss Report Project Burndown Promotions Conducted Purchase Frequency Purchase Funnel Queries Resolved in the Same Day Quick Ratio Quotas vs. Production Rate of Return Reach vs. Impressions Recent Payments Recruiter to Open Requisitions Ratio Referral Traffic Release Tracker Metric Repeat Calls Repeat Purchase Volume Repurchases of Services Following Project Completion Response Rate Return On Ad Spend (ROAS)Return On Invested Capital (ROIC)Return on Equity Return on Incremental Invested Capital (ROIIC)Return on Marketing Investment Returning Customers Returning Visitors Retweets Revenue Revenue Gained from Top Customers Revenue Per Employee Revenue from New Visitors Revenue from Repeat Online Customers Revenue per Successful Call Revenue per Visitor Revenue to Average Market Sales Revenue Ratio Revenue vs. Income Revenue vs. Profit SEO Click-Through Rate SEO Keyword Ranking SEO Traffic SQL vs. MQL Sales Bookings Sales Closing Ratio Sales Conversion Rate Sales Cycle Duration Sales Cycle Length Sales Force Effectiveness Sales Growth Sales Growth by Market Segment Sales Opportunities Sales Orders Filled per unit Time Sales Qualified Lead (SQL)Sales Quota Attainment Sales Revenue per Hour Sales Target Sales Value Productivity Sales by Contact Method Sales by Region Sales per Agent Sales per Rep Sales per Square Foot Sales-to-Date Search Impression Share Sell-Through Rate Selling Costs to Sales Ratio Selling Opportunity Service Level Serviceable Addressable Market (SAM)Serviceable Obtainable Market (SOM)Sessions Sessions Vs. Pageviews Sessions by Device Type Shipping Error Rate Shopping Cart Conversion Rate Shopping Cart Sessions Shopping Carts Abandoned Shopping Session Length Signing Bonus Expense Social Events Social Interactions Social Media Followers Social Media Mentions Social Sentiment Social Shares Social Traffic and Conversions Social Visits and Leads Span of Control Speed of Answer Store Conversion Rate Support Requests Talk Time Talk Time Telecom Subscriber Acquisition Cost The Rule of 40 Ticket Analysis Ticket Queue Time From Inquiry to Response Time Lost Due to Technology Issues Time To Fill Time To Hire Time to Break Even Time to Healthcare Service Time to Resolve Complaints Time to Value (TTV)Time-to-Hire vs Time-to-Fill Timeliness of Issue Resolution Top Brokers in Sales Revenue Top Viewed Posts Total Addressable Market (TAM)Total Visits Trial Accounts Twitter Engagement Twitter Followers Unique Clicks Unique Online Buyers Unique Visitors Unit Sales to Average Market Unit Sales Units Per Transaction Unsubscribe Rate Unsubscribes Vendor Expenses Video Completion Rate (VCR)View Through Rate (VTR)Viral Coefficient Visits to Purchase Web Traffic Concentration Web Traffic Sources Website Traffic Lead Ratio Win Rate Working Capital YouTube Channel Subscribers

Metric Stack Podcast

The Future of Healthcare, with Duncan Weatherston Back to First Principles, with James Neufeld Tech Company Valuations, with Ed Bryant Optimizing LTV to CAC at Unbounce What is Customer Return on Investment?Supercharging Humans Reverse ETL, BI, AI, and more What is Gross Revenue Retention?What is Willingness to Pay?What is Return on Ad Spend?What is Reply Rate?What is Lead Velocity Rate?What are Product Qualified Leads? What is Sales Closing Ratio?What is MQL Attribution?What is User Activation Rate?What is Annual Projected Revenue?What is Marketing Contributed ARR?What is Retention?What is Bookings?What is Net Dollar Retention?What is Cash Conversion Score?What is Time to Value?What is Magic Number?What is Average Revenue Per User?What are Ad Impressions?What is Net Promoter Score?What is Weighted ACV?What is the Sean Ellis Test?What are Marketing Qualified Leads?Adapting to the sudden change in the way we work On using data to drive curiosity Measuring your purpose-driven business On asking 'why?'On how to measure value The art of productive meetings How do you measure creativity?The growth hypothesis Using data to revolutionize estate planning

Analytics

Categories

Social Media Analytics Business Analytics

Examples

Starter Guide to Instagram Analytics Starter Guide to Facebook Analytics LinkedIn Analytics: The Complete Starter Guide Starter Guide to YouTube Analytics Starter Guide to HubSpot Analytics