Revenue per Visitor (RPV)
Measure the total amount of revenue generated by a single visit to your site.
Track all your Ecommerce KPIs in one place
Sign up for free and start making decisions for your business with confidence.
Overview
The Revenue per Visitor metric lets you track the total amount of revenue generated per single visit to your online store.
Regularly monitoring the "Revenue per Visitor" e-commerce metric helps businesses understand the value of each visitor, measure the success of marketing efforts, and make data-driven decisions to optimize the user experience, product offerings, and sales strategies to maximize revenue generation.
Formula
(Revenue generated by visitor A + Revenue generated by visitor B +...+ Revenue generated by visitor N)/Total number of visitors
Reporting frequency
Monthly
Example of KPI target
$200 per visitor
Audience
Store Owner, Online Sales Manager
Related Metrics & KPIs
