CEO Dashboard
CEO dashboards convert organizational data into easy-to-understand visuals. These tools enable leaders to spot trends quickly, make decisions, and align their teams on critical objectives.
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What is a CEO Dashboard?
A CEO dashboard showcases company metrics to help CEOs spot bottlenecks like declining retention or sluggish sales pipelines. This bird's eye view allows executives to make decisions on reallocating resources or adjusting strategies, cultivating a customer-centric culture that aligns team efforts with company objectives.
Examples of CEO Dashboards
Executive Summary Dashboard
An executive summary dashboard gives CEOs insight into company-wide performance. It reveals interdependencies between teams, like marketing's impact on sales conversion rates. This synopsis enables leaders to address bottlenecks and optimize the customer journey swiftly.
Who’s it for | Chief executive officers (CEOs), company executives, senior management |
How often it's needed | Daily or weekly |
Covered KPIs | Marketing qualified leads (MQLs), sales qualified leads (SQLs), sales conversion rates, installation team capacity, installation team performance, customer satisfaction metrics, revenue, average profit margin |
Revenue Dashboard
Revenue dashboards focus on income streams and sales performances. They provide CEOs with a clear picture of top-selling products, underperforming regions, and unexpected revenue fluctuations. With their assistance, CEOs can easily spot profit leaks, fine-tune pricing, and better allocate resources for steady business growth.
Who’s it for | CEOs, chief financial officers (CFOs), sales directors, marketing managers, business intelligence teams |
How often it's needed | Daily, weekly, monthly, quarterly |
Covered KPIs | Total revenue, sales growth, revenue by product, revenue by service, revenue by customer segment, average revenue per user (ARPU), customer acquisition costs (CAC), customer lifetime value (CLV), churn rate, gross profit margin, net profit margin, sales pipeline value, conversion rates, market share, return on marketing investment |
Executive Marketing Dashboard
An executive marketing dashboard displays customer acquisition costs, conversion rates, and other campaign ROI metrics. CEOs rely on this tool to assess marketing effectiveness, identify successful strategies, and detect market trends.
Who’s it for | CEOs, chief marketing officers (CMOs), marketing directors, senior marketing managers, executive leadership teams |
How often it's needed | Daily, weekly, monthly, quarterly, yearly |
Covered KPIs | CAC, conversion rates across various marketing channels, ROI for marketing campaigns, customer lifetime value (CLV), MQLs, SQLs, website traffic and engagement metrics, social media reach, content engagement, click-to-open rate (CTOR), click-through rates (CTR), brand awareness, market share |
Executive Finance Dashboard
An executive finance dashboard gives CEOs real-time insights into their company's financial health. The dashboard helps CEOs address risks, seize opportunities, and drive profitability and growth.
Who’s it for | CEOs, CFOs, senior executives, board members, stakeholders |
How often it's needed | Daily, weekly, monthly, quarterly, yearly |
Covered KPIs | Revenue growth, gross profit margin, net profit margin, cash flow, accounts receivable turnover, debt-to-equity ratio, ROI, working capital, CAC, CLV, sales pipeline value, operating expenses, earnings before interest, taxes, depreciation, and amortization (EBITA), market share, employee productivity metrics |
Cash Flow Dashboard
A cash flow dashboard gives CEOs a quick overview of their company's current financial situation. It displays important numbers like total cash and spending rate. With it, CEOs can track cash flow trends, foresee financial needs, and make prompt decisions to keep the company financially stable.
Who’s it for | CEOs, CFOs, financial managers, board members, investors |
How often it's needed | Daily, weekly, monthly |
Covered KPIs | Total cash balance, burn rate, cash runway, operating cash flow, accounts receivable turnover, accounts payable turnover, revenue trends, profit margins, working capital, cash conversion cycle (CCC), free cash flow, debt-to-equity ratio, quick ratio, current ratio, ROI |
Executive Reporting Dashboard
An executive reporting dashboard reveals which products are excelling and which are falling short, identifying areas that need immediate attention. This allows CEOs to assess their company's health quickly without sifting through lengthy reports. It also helps spot sudden sales drops or unexpected market changes, so CEOs can make adjustments to stay competitive.
Who’s it for | CEOs, board members, department heads, stakeholders, investors |
How often it's needed | Daily, weekly, monthly, quarterly |
Covered KPIs | Revenue, profit margins, cash flow, CAC, product performance, conversion rates, average deal size, customer satisfaction rates, customer retention rates, market share, operational efficiency metrics, employee productivity, employee engagement, campaign effectiveness, marketing ROI, inventory turnover |
Channel Performance Dashboard
A channel performance dashboard breaks down information about specific marketing channels. CEOs use it to develop insights into the effectiveness of their campaigns on platforms like social media, email, or paid advertising. These insights help them cut unnecessary spending and identify successful ads to improve outcomes in each marketing channel.
Who’s it for | CEOs, senior executives, marketing directors, marketing managers, media buyers, performance marketing analysts, digital marketing specialists, |
How often it's needed | Daily, weekly, monthly, quarterly |
Covered KPIs | Click-through rate (CTR), conversion rate, cost per click (CPC), cost per acquisition (CPA), return on ad spend (ROAS), impressions and reach, engagement rates, ad frequency, average order value (AOV), lifetime value, channel-specific metrics, ad creative performance, budget allocation by channel, spending by channel, revenue attribution by channel and campaign |
Executive Sales Dashboard
An executive sales dashboard displays common sales performance metrics and pipeline information. CEOs and top executives use it to gain deeper insights into revenue trends, sales team efficiency, and customer acquisition patterns.
Who’s it for | CEOs, sales executives, chief revenue officers (CROs), VP of sales, board members, investors |
How often it's needed | Daily, weekly, monthly, quarterly, yearly |
Covered KPIs | Total revenue, sales growth rate, sales pipeline value, funnel conversion rate, average deal size, sales cycle length, CAC, sales team productivity metrics, revenue by product/service, top-performing sales representatives, customer retention rate, sales forecast accuracy, market penetration, sales quota attainment |
AARRR dashboard
The pirate metrics (AARRR) dashboard shows vital growth metrics across the customer lifecycle. AARRR stands for Acquisition, Activation, Retention, Referral, and Revenue. CEOs use it to understand business performance, from acquiring new users to making money. This helps companies improve their customer journeys and grow their business based on the numbers.
Who’s it for | CEOs, company founders, marketing teams, product managers, growth hackers, investors |
How often it's needed | Weekly, monthly, quarterly, yearly |
Covered KPIs | Number of signups, signup rate, signups via digital channels, ARPU, percentage of users completing onboarding, CLV, time to value (TTV), feature adoption rate, daily active users, weekly active users, monthly active users, churn rate, average session duration, net promoter score (NPS), referral traffic, viral coefficient, monthly recruiting revenue (MRR) |
Customer Segmentation Dashboard
A customer segmentation dashboard shows metrics across different segments, such as gender, age, and device types. It’s used by CEOs to gain insights into how various customer segments respond to their advertising efforts. This allows them to make strategic decisions about targeting, budget allocation, and content strategy for more effective audience engagement.
Who’s it for | CEOs, marketing directors, data analysts, business intelligence teams, product managers, customer experience managers |
How often it's needed | Weekly, monthly, quarterly, yearly |
Covered KPIs | Conversion rates by segment, CLV per segment, CPA per segment, ROAS by segment, engagement rates by segment, AOV by segment, churn rates by segment, customer satisfaction scores by segment, market share within each segment, revenue contribution by segment |
Investor Relations Dashboard
An investor relations dashboard displays financial performance, stakeholder communication, and operational resilience data. CEOs can use it to monitor metrics that provide insights into a company's reputation and crisis management capabilities. This lets the company maintain transparency with its shareholders and quickly respond to market changes or crises.
Who’s it for | CEOs, executive teams, investor relations professionals, board members, CFOs, treasurers |
How often it's needed | Daily, weekly, monthly, yearly |
Covered KPIs | Revenue, profit margins, earnings per share (EPS), share price, trading volume, shareholder composition, engagement metrics, analyst coverage, analyst ratings, corporate governance scores, ESG (environmental, social, governance) metrics, social sentiment, brand reputation scores, operational efficiency indicators, industry comparison benchmarks, risk management and compliance metrics |
Brand Performance Dashboard
A brand performance dashboard showcases marketing metrics for multiple brands or products in a company's portfolio. CEOs use it to gain insight into the company’s marketing effectiveness. The data they acquire enables them to optimize marketing strategies, allocate resources efficiently, and drive growth across the entire brand portfolio.
Who’s it for | CEOs, senior marketing leaders, brand managers, marketing analytics teams |
How often it's needed | Monthly, quarterly, yearly |
Covered KPIs | Brand awareness metrics, market share, CAC, CLV, return on marketing investment, sales growth by product, sales growth by brand, social media engagement rates, NPS, customer satisfaction metrics, brand equity measures, competitive positioning indicators |
Advertising Cost Analysis Dashboard
An advertising cost analysis dashboard shows the company’s ad expenditure across various channels, demographics, and time periods. CEOs and related teams leverage this tool to gain critical insights, allowing the company to maximize its advertising impact.
Who’s it for | CEOs, top-level executives, marketing directors, marketing managers, finance teams, advertising teams, media buying teams |
How often it's needed | Monthly, quarterly, yearly |
Covered KPIs | CPA, ROAS, CTR, conversion rate, impressions and reach, CLV, ad spend by channel, ad spend by demographic, campaign performance over time |
Productivity Dashboard
A productivity dashboard provides CEOs with a clear view of their employee’s performance across the company. It highlights high-performing teams and individuals, which can spot productivity issues and areas for improvement. With the right insights, CEOs can then implement targeted strategies to boost organizational efficiency.
Who’s it for | CEOs, department heads, human resource directors, team leaders, operations managers |
How often it's needed | Weekly, monthly, quarterly, yearly |
Covered KPIs | Agent utilization rate, task completion rate, time spent on core vs. non-core activities, project turnaround time, revenue per employee, overtime hours, absenteeism rate, employee engagement score, goal completion rate, productivity improvement over time |
Monitor important company data with Klipfolio
A CEO dashboard highlights vital metrics like retention rates and sales performance, enabling swift problem detection. This overview helps leaders adjust resources and strategies fast, keeping teams aligned on important business goals.
Klipfolio's CEO dashboards bring together all the important metrics leaders need to be informed about in one view. Start your free trial today!
