Revenue from New Visitors Metric
Track the total amount of revenue coming in from new visitors.
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Overview
The Revenue from New Visitors eCommerce metric lets you track the total amount of revenue generated from first-time visitors to your website. Depending on how attractive your site and deals are, the more likely new visitors will be to place an order on their first time visiting your online store.
Formula
Revenue from new visitors/Total revenue from all visitors
Reporting frequency
Monthly
Example of KPI target
20% revenue share from new visitors
Audience
Store Owner, Online Sales Manager
Variations
Sales per new visitors
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