LinkedIn Ads

What is a LinkedIn Ads?

A LinkedIn Ads dashboard displays the metrics and KPIs for your paid social media marketing. Creating a LinkedIn Ads dashboard illustrates how your paid advertising content performs, if you’re reaching your target audience, and the level of engagement with your LinkedIn Ads content. 

A LinkedIn Ads dashboard will help you answer important questions like:

• How are my ads performing each day? 
• How many clicks do our ads receive each day?
• How many people are we reaching with our ads?
• Which ad is our highest performer? 
• Are we over or under budget? 

A LinkedIn Ads dashboard gives you a direct line of insight into your paid social media marketing strategy.

What metrics should you include on a LinkedIn Ads dashboard? 

Ad Clicks

Ad Clicks is a marketing metric that counts the number of times users have clicked on a digital advertisement to reach an online property.

 

Ad Impressions

Ad Impressions (IMPR) is a count of the total number of times digital advertisements display on someone’s screen within the publisher's network.

Ad Spend

Ad Spend is the amount of money spent on specific ad variations within a specific campaign or ad set.

Campaign Engagement

Campaign Engagement is the sum of total engagement that has taken place with an ad campaign.

Click-Through Rate (CTR)

Click-Through Rate (CTR) is the percentage of clicks on your link that generate impressions.

Cost Per Thousand (CPM)

Cost Per Thousand (CPM), also called Cost Per Mille, is a marketing term used to describe the price of 1,000 advertisement impressions on an advertiser's webpage.

What type of visualizations work best on a LinkedIn Ads dashboard? 

Creating a LinkedIn Ads dashboard will give you deeper insight into your ad campaign, your ad spend, and your audience interaction. With this information in mind, let’s look at the data visualizations that you can use on your LinkedIn Ads dashboard. 

To compare ad campaign engagement or impressions 

Temporal data visualizations, like bar or line charts, are one of the most familiar data visualization types. Bar charts and line charts have an x- and y-axis so you can easily compare values over a period of time. 

Bar charts or line charts

If you’re running more than one ad campaign at a time, you likely want to compare their performance. A stacked bar chart is a great visualization to do this. You can choose the stacked bar chart, choose your time period (do you want to compare daily, weekly, or monthly performance?) and see which ad campaign had more engagement, a higher engagement rate, and a higher number of impressions. 

Alternatively, if you want to track your cost per click metric over time, choose a line chart visualization. A line chart is a great visualization to use to identify trends or outliers in your data. 

Summary charts

Summary charts display one numeric value and when you’re looking at advertising data, it’s likely you’ve got revenue related metrics that you want to display as a dollar value. Summary charts also allow you to add a comparison value, so in the case of ad spend, you can track if your cost are up or down compared to a previous time period. 

Benefits of a LinkedIn dashboard 

Putting all of your LinkedIn data on a dashboard gives you a single source to reference your performance. When you put your LinkedIn metrics on a PowerMetrics dashboard, you have the power and flexibility to adjust date ranges, pick a data visualization to display your metric and share the information with your team. PowerMetrics allows you to add users and share your dashboards and metrics so you and your team can always be aligned on your organic social media performance. 

Dashboard inspiration for LinkedIn 

How do you know which LinkedIn metrics to track? Here are a few LInkedIn dashboards that you can build in PowerMetrics to focus on specific areas like your followers, your performance, or your engagement. 

Track your overall performance on a LinkedIn Ads dashboard

Create a LinkedIn Ads dashboard that tracks your overall activity and performance when it comes to paid social media marketing. This dashboard will answer questions like:

• What is my ad spend, my campaign spend, and my cost per click?
• How many people are clicking on my ads?
• Is one campaign performing better than another?

Tracking your LinkedIn Ads metrics will help you answer these questions and iterate on your paid marketing campaigns so you can get the most return on your investment. 

Track your advertising spend on a LinkedIn Ads dashboard

This dashboard is all about the money! Revenue is an important marketing metric and an equally important part of your social media strategy is the budget: how much money are we spending on advertising? Build a LinkedIn Ads advertising spend dashboard to answer questions like:

• How much money are we spending per ad and per campaign?
• What is our cost per thousand?
• What is our cost per click?

Tracking these metrics will help you monitor your campaign budget and your return on investment. 

Track your engagement on a LinkedIn Ads dashboard

Are people engaging with your LinkedIn Ads? When you build a LinkedIn Ads engagement dashboard you can answer questions like:

• How are people engaging with my posts? Are they liking or commenting? 
• What kind of content (my content versus user-generated content) performs better?
• Do we have consistent content engagement or are there noticeable trends and differences?

Tracking your engagement metrics will help you answer those questions and understand which ads or campaigns are engaging your audience. These metrics will help you identify trends in the content you share and adjust your paid social media marketing strategy accordingly. 

What does success look like with a LinkedIn Ads dashboard?

A LinkedIn Ads dashboard will help you share the metrics that matter most to you and your team. Since LinkedIn Ads is linked to a personal LinkedIn account, building a PowerMetrics dashboard allows you to easily share your advertising data with other stakeholders. Clear visualizations that pull out the key insights makes for easy interpretation and answers. 

The data displayed on your LinkedIn Ads dashboard can be a key part in the optimization or adjustment to how you approach your paid advertising, and can be used to identify the trends in engagement and behaviour with your audience.