Lead Generation Dashboard
Lead generation dashboards show you where your leads come from, how well they convert, and how well your campaigns are doing. This helps you improve your marketing and get better leads for your sales team.
Track all your Lead Generation KPIs in one place
Sign up for free and start making decisions for your business with confidence.
What is a Lead Generation Dashboard?
A lead generation dashboard helps you track important metrics from your campaigns in one place. It indicates which pages and keywords are performing best, allowing you to see what strategies are working and what are not.
With this marketing dashboard, you can easily measure your return on investment (ROI), justify budget allocations, and improve your strategies for maximum impact.
Examples of Lead Generation Dashboards
Facebook Ads Campaign Performance Dashboard
The Facebook ads campaign performance dashboard delivers a 360° view of your advertising endeavors, fostering data-driven optimization and better budget allocation. It summarizes vital data to help you spot patterns, assess marketing success, and make smart choices to expand your return on investment.
Who’s it for | Digital marketers, social media managers, business owners, advertising agencies, e-commerce managers |
How often it's needed | Daily, weekly, monthly |
Covered KPIs | Click-through rate (CTR), cost per click (CPC), sales conversion rate, cost per conversion, return on ad spend (ROAS), impressions, reach, frequency, engagement rate, ad relevance score, cost per thousand impressions (CPM), total spending, budget pacing |
Google Analytics 4 Acquisition Overview Dashboard
The Google Analytics 4 acquisition overview dashboard displays how users find and interact with your website or app. It pinpoints which channels work best, provides insight into your audience’s growth, and tracks revenue. This big-picture view helps you improve your lead acquisition methods and allocate your budget wisely across different marketing efforts.
Who’s it for | Digital marketers, website owners, e-commerce managers, content creators, SEO specialists, business analysts, product managers |
How often it's needed | Daily, weekly, monthly, quarterly |
Covered KPIs | User acquisition by channel, new user percentage, conversion rates by acquisition channel, revenue by acquisition channel, average engagement time by source, pages/screens per session by source, bounce rate by acquisition channel, user retention by acquisition source, campaign performance metrics, first user source attribution, customer lifetime value (CLV) |
YouTube Channel Performance Dashboard
A YouTube channel performance dashboard provides a broad overview of your channel's growth and engagement. This lets you observe subscriber trends, viewer watch time, and audience interactions with your content. By reviewing related YouTube metrics, you can identify your most successful uploads and adjust your content strategy.
Who’s it for | Content creators, YouTube channel managers, social media marketers, brand managers, digital marketing teams, video production teams, social media influencers |
How often it's needed | Daily, weekly, monthly, quarterly |
Covered KPIs | Subscribers (total and growth rate), views (total and per video), watch time, audience retention rate, average session duration, engagement rate (likes, comments, shares), CTR for thumbnails and cards, top-performing videos, traffic sources, audience demographics, impressions, card click-through rate, end screen element click rate, subscriber vs. non-subscriber views, live stream performance metrics |
Google Ads Dashboard
Gain an all-encompassing view of your Google ad initiatives with a Google Ads dashboard. The tool allows you to monitor KPIs that assess overall campaign effectiveness. With this data, you can refine your conversion process, improve your strategies, and streamline your ad spending to achieve superior digital marketing outcomes.
Who’s it for | Digital marketing managers, PPC specialists, advertising agencies, business owners, e-commerce managers, marketing directors, media buyers, performance marketers |
How often it's needed | Daily, weekly, monthly, quarterly |
Covered KPIs | Impressions, clicks, CTR, CPC, conversions, conversion rate, cost per conversion, ROAS, quality score, average position, impression share, budget utilization, ad relevance, landing page experience, search lost impression share, bounce rate, average session duration, pages per session, geographic performance, device performance, ad schedule performance, keyword performance, ad group performance, audience performance, remarketing list performance |
Social Networks Dashboard
The social networks dashboard offers a breakdown of your performance across major social media platforms. It tracks key growth and engagement metrics in real time, revealing trends and measuring your marketing success. The utilization of a social networks dashboard empowers marketers to optimize their social presence, boost engagement, and extend their audience efficiently across multiple platforms.
Who’s it for | Social media managers, digital marketing teams, community managers, brand managers, content creators, influencers, PR professionals, marketing directors, business owners, customer service teams |
How often it's needed | Daily, weekly, monthly, quarterly |
Covered KPIs | Follower growth rate, engagement rate (likes, comments, shares, reactions), reach (organic and paid), impressions, CTR, post frequency, best-performing content types, audience demographics, sentiment analysis, response time, mentions and tags, video views and completion rate, story views and completion rate, hashtag performance, traffic from social to website, conversions from social media, CPC for paid campaigns, ROAS for paid campaigns, influence campaign performance, user-generated content metrics, competitor benchmarking, best times to post |
LinkedIn Ads Campaign Performance Dashboard
The LinkedIn ads campaign performance dashboard provides a high-level overview of your ads’ performance on the platform, helping you track ROI effectively. This allows for the rapid assessment and adjustment of ad strategies.
Who’s it for | B2B managers, LinkedIn advertising specialists, digital marketing managers, lead generation managers, marketing agencies |
How often it's needed | Daily, weekly, monthly |
Covered KPIs | Impressions, clicks, CTR, CPC, conversions, conversion rate, cost per conversion, ROAS, lead generation metrics (number of leads, cost per lead), audience demographics, budget utilization, ad format performance comparison, audience segment performance |
Marketing and Sales Deals Overview Dashboard
A marketing and sales deals overview dashboard integrates data from your marketing and CRM systems to present a detailed picture of your sales funnel from top to bottom. The tool provides up-to-date insights into deal progression and monthly sales target achievement and visualizes the customer journey to identify where potential leads are lost.
Who’s it for | Sales directors, salesforce teams, marketing managers and directors, business development representatives, account executives, C-level executives, sales operations teams, marketing operations teams |
How often it's needed | Daily, weekly, monthly, quarterly |
Covered KPIs | Total pipeline value, number of deals in pipeline, average deal size, win rate, sales cycle length, conversion rates between pipeline stages, monthly/quarterly revenue targets vs. actuals, lead-to-opportunity conversion rate, opportunity-to-win conversion rate, CAC, customer lifetime value (CLV), marketing qualified leads (MQLs) generated, sales qualified leads (SQLs) generated, deal velocity, top-performing products or services, top-performing sales representatives, revenue by marketing channel, return on marketing investment (ROMI), customer churn rate, upsell and cross-sell rates, sales leads |
Email Marketing Overview Dashboard
An email marketing overview dashboard lets you identify your most successful campaigns and critical drop-off points in your email funnel for targeted improvements and more effective strategies. Leverage all these insights to improve your team's email marketing efforts and drive better results.
Who’s it for | Email marketing managers, digital marketing directors, content marketers, marketing automation specialists, customer engagement teams, marketing analysts, CMOs and marketing executives |
How often it's needed | Daily, weekly, monthly, quarterly |
Covered KPIs | CTR, open rate, conversion rate, bounce rate (soft and hard bounces), unsubscribe rate, list growth rate, email forwards, overall ROI of email campaigns, revenue per email sent, average order value from email campaigns, email marketing engagement score, email bounce rate, mobile open rate, A/B test results, top-performing email templates, top-performing subject lines, subscriber segmentation effectiveness, email campaign frequency |
Streamline your lead generation efforts with Klipfolio
A lead generation dashboard shows you how well your campaigns are doing in one place. It helps you see what's working, improve your strategies, and decide where to spend your budget.
Klipfolio offers a solution to visualize and optimize your lead funnel in one intuitive platform. With real-time analytics and customizable metrics, you can quickly identify top-performing channels, track ROI, and make smart decisions to improve conversion rates. Start your free trial today!
