Revenue from Repeat Online Customers
Measure the total share of revenue that is coming from repeat customers.
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Overview
The Revenue from Repeat Online Customers metric lets you track the total share of revenue that can be attributed to repeat customers. This e-commerce metric helps you identify how significant your loyal customer base is, and can help you to parse out time spent on nurturing those customers.
Formula
(Revenue from repeat customers/Revenue from all customers)x100
Reporting frequency
Monthly, Quarterly
Example of KPI target
65% of revenue from existing customers
Audience
Store Owner, Online Sales Manager, Marketing Manager
Variations
Revenue from repeated buyers
Revenue from existing customers
