Revenue from Repeat Online Customers
Measure the total share of revenue that is coming from repeat customers.
Track all your Ecommerce KPIs in one place
Sign up for free and start making decisions for your business with confidence.
Sign up with Google
or
Sign up with your emailFree for 14 days ● No credit card required
Overview
The Revenue from Repeat Online Customers metric lets you track the total share of revenue that can be attributed to repeat customers. This e-commerce metric helps you identify how significant your loyal customer base is, and can help you to parse out time spent on nurturing those customers.
Formula
(Revenue from repeat customers/Revenue from all customers)x100
Reporting frequency
Monthly, Quarterly
Example of KPI target
65% of revenue from existing customers
Audience
Store Owner, Online Sales Manager, Marketing Manager
Variations
Revenue from repeated buyers
Revenue from existing customers
Related Metrics & KPIs
