Web and Social Media Dashboard

What is a Web and Social Media Dashboard?

Social media campaigns need to be understood within the context of your entire marketing strategy. Too often, marketers believe social success alone is enough to justify campaign spend. A Web and Social Media Dashboard provides a holistic view, analyzing the direct impact of your social media campaigns on your web performance and business goals.

This connected approach allows you to move beyond surface-level metrics like likes and shares. Monitoring this social dashboard allows marketers to see the real value in their social media engagements and interactions by tracking the journey from post to lead to conversion.

Key metrics for your web and social media dashboard

To measure the true return on investment of your social media efforts, your dashboard must connect audience engagement to tangible website actions. This helps you understand not just how many people you're reaching, but how many valuable prospects you're creating.

Here are the essential metrics to monitor:

• Social Interactions: This measures top-of-funnel engagement. Tracking likes, shares, and comments shows how well your content is resonating with your target audience on different platforms.
• Traffic Sources: This is the bridge between your social and web performance. This KPI breaks down your website traffic by origin, showing you exactly how many visitors are coming from social media versus other channels like organic search or email.
• Goal Completion Rate: This tracks the bottom line. It measures how many visitors from social media are taking valuable actions on your site, such as signing up for a trial, downloading a resource, or making a purchase.
• Social Media Conversion Rate: This metric tells you which platforms are driving results. By tracking the conversion rate for each social channel, you can identify your most profitable platforms and optimize your strategy accordingly.

By centralizing these metrics, you create a single source of truth for your marketing performance. This gets your entire team on the same page, allowing you to prove the value of your campaigns and make data-driven decisions to fuel growth.

Ready to build a dashboard that connects your social media to your business goals? See how you can connect your data and start visualizing your performance with Klipfolio Klips.