Hotel Dashboard
A hotel dashboard provides an overview of your hotel’s operational and financial performance by consolidating all relevant metrics and KPIs onto one platform.
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What is a Hotel Dashboard?
Hotel dashboards give hoteliers real-time insights into their company’s performance. They gather data from various sources, such as the property management system, booking engines, and revenue management tools. These dashboards display essential metrics, including occupancy rates, average daily rates, and revenue per available room (RevPAR), offering a more comprehensive view of your operations.
With their help, you can identify booking trends, find operational problems, and make decisions to optimize your hotel’s operations and profitability. Additionally, these dashboards enable you to predict demand spikes or potential cancellations to stay proactive and prepared for shifts in customer needs.
Examples of Hotel Dashboards
Hotel Performance Dashboard
Hotel performance dashboards provide an overview of financial and operational metrics that reflect the health of your hotel business. They display the figures behind room occupancy, average room rates, and total revenue, allowing you to quickly assess whether you’re meeting your targets.
In addition, these types of dashboards also track guest satisfaction scores and online review ratings to give you a better understanding of your hotel’s reputation. As a result, you can more efficiently handle service gaps and adjust pricing to maximize both revenue and guest loyalty.
Who’s it for | Hotel general managers, revenue managers, operations managers, marketing directors, finance teams, property owners, corporate executives, asset managers, front desk managers, housekeeping managers |
How often it's needed | Real-time, daily, weekly, monthly, quarterly, yearly |
Covered KPIs | Occupancy rate, RevPAR (revenue per available room), ADR (average daily rate), TRevPAR (total revenue per available room), GOPPAR (gross operating profit per available room), length of stay, booking lead time, channel mix, cancellation rate, guest satisfaction scores, review ratings, repeat guest percentage, cost per occupied room, labor cost percentage, energy consumption per occupied room, market share, competitive set performance, forecast accuracy, upsell conversion rate, ancillary revenue per guest, on-time check-in/check-out percentages, room turnover time, food and beverage revenue per guest |
Hotel Revenue Dashboard
A hotel revenue dashboard shows everything that contributes to your hotel's total income, such as average daily rate, revenue per available room, and total revenue from mixed sources, including rooms, food and beverage, and ancillary services.
This dashboard also lets you identify trends and opportunities for rate optimization. For example, it can reveal if rates for suites are underpriced compared to competitor hotels.
Who’s it for | Revenue managers, general managers, sales directors, marketing managers, finance teams, property owners, corporate executives, asset managers, front office managers, reservation teams |
How often it's needed | Real-time, daily, weekly, monthly, quarterly |
Covered KPIs | ADR, occupancy Rate, GOPPAR, revenue by market segment, revenue by channel, room nights sold, length of stay, cooking lead time, cancellation rate, no-show rate, upsell and cross-sell revenue, food and beverage revenue, meeting and event revenue, spa and wellness revenue, parking revenue, revenue pace, pick-up, year-over-year growth, market penetration index, revenue forecast accuracy, price positioning vs. competitors, cost of customer acquisition, total revenue by day of week |
Guest Satisfaction Dashboard
Guest satisfaction dashboards give you a real-time look at guest sentiment by linking info from sources like surveys, online reviews, and social media mentions. Using them, you’ll easily be able to highlight your hotel’s strengths and areas that require improvement in service quality. They can also help you quickly address customer complaints and recognize specific teams and hotel staff who are performing outstandingly.
Who’s it for | General managers, front office managers, guest relations managers, housekeeping managers, food and beverage managers, marketing teams, customer service representatives, department heads, quality assurance teams, executive leadership |
How often it's needed | Real-time, daily, weekly, monthly |
Covered KPIs | Overall guest satisfaction score, net promoter score (NPS), review ratings on OTAs and review sites, guest complaint rate, time to resolve complaints, guest survey response rate, cleanliness ratings, staff friendliness scores, check-in/check-out experience ratings, room comfort scores, wi-fi satisfaction, food and beverage quality ratings, value for money perception, loyalty program enrollment rate, repeat guest percentage, recommendation likelihood, social media sentiment analysis, in-stay feedback scores, post-stay survey results, amenity usage satisfaction, room service ratings, concierge service effectiveness, spa and wellness experience ratings, event and meeting planner satisfaction, brand standards compliance rate |
Channel Performance Dashboard
A channel performance dashboard tracks and shows the effectiveness of booking channels for your hotel, including online travel agencies (OTAs), direct bookings, and corporate accounts. It also compares booking volumes, average daily rates, and commission costs across different channels.
This dashboard might disclose, for example, that while ABC company brings in high booking volumes, direct bookings through your hotel's website yield a higher profit margin. Insights like these can help you develop more effective distribution strategies to boost overall profitability.
Who’s it for | Revenue managers, distribution managers, e-commerce managers, marketing directors, general managers, sales teams, channel managers, online travel agency (OTA) account managers, digital marketing specialists, executive leadership |
How often it's needed | Real-time, daily, weekly, monthly, quarterly |
Covered KPIs | Booking volume by channel, revenue by channel, channel contribution to total revenue, ADR by channel, cost per acquisition (CPA) by channel, commission costs by channel, net ADR by channel, conversion rates by channel, length of stay by channel, lead time by channel, cancellation rates by channel, channel mix percentage, year-over-year growth by channel, return on advertising spend (ROAS) by channel, mobile vs. desktop bookings by channel, loyalty program bookings by channel, direct booking percentage, metasearch performance, GDS (global distribution system) performance, wholesaler performance, OTA market share, website traffic and conversion, parity compliance across channels, channel-specific promotions effectiveness, channel-specific customer lifetime value |
Advanced hotel dashboards for simple data acquisition
A hotel dashboard is a valuable tool that gives hotel managers a clear view of the hotel's overall performance. It presents essential metrics and KPIs related to revenue, guest satisfaction, and booking sources, all in one place. By organizing this data in an easy-to-understand format, the dashboard allows hotel staff to quickly assess how the business is doing and quickly make informed decisions.
Klipfolio’s interactive and customizable dashboards make hotel data acquisition easy. See how it could help you by trying it for free today!
