Shopping Session Length
Measure the average amount of time a single users spends on your site.
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Overview
The Shopping Session Length metric lets you monitor the average amount of time a customer spends on your site before they leave you online store.
Formula
(Length of time of customer session A + Time of session B + Time of session C +...+ Time of session N)/Total shopping sessions
Reporting frequency
Monthly
Example of KPI target
18 minutes
Audience
Store Owner, Online Sales Manager, Marketing Manager
Variations
Shopping time on site
If you are seeking additional e-commerce metrics and KPIs to enhance your business performance, please find a comprehensive list of examples provided below.
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