Average Order Value (AOV)
Measure the average value of orders from your customers.
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Overview
The Order Value metric helps you keep track of the average purchase value of your online orders. Tracking this particular e-commerce metric helps you put an approximated sales value to every buying customer, allowing you to better forecast total online sales revenue.
Formula
Online revenue generated/Total number of online orders logged
Reporting frequency
Weekly
Example of KPI target
$250 per order
Audience
Store Owner, Online Sales Manager
Variations
Average value order
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