About Klipfolio
Helping leaders spend less time getting more done
Since 2001, we've built software that helps businesses understand their performance, know what matters, and decide what to do next.
Klipfolio today
Klipfolio Inc. is an independent software company headquartered in Ottawa, Canada. Founded in 2001, Klipfolio builds analytics and business intelligence software for organizations around the world.
Over the past 25 years, our products have evolved from desktop widgets to cloud dashboards to metric-first analytics. Today, we're building on that foundation to help businesses use AI to understand their performance and make better decisions.
Klips is Klipfolio's original dashboard and reporting product. It grew out of the company's desktop dashboard and has run in the cloud since 2011. It helps teams and agencies build live dashboards and client reports from their business data.
PowerMetrics is Klipfolio's metric-first analytics platform, launched in 2020. It helps teams connect business data and keep metric definitions consistent across the organization, and it now pairs those trusted metrics with AI-powered analysis.
MetricHQ is Klipfolio's community-driven, open library of business metrics and KPIs. Launched in 2020, MetricHQ helps people understand, define, and use business metrics consistently.
Our story
Built in Ottawa, used worldwide
2001: Founded in Ottawa
Allan Wille and Peter Matthews founded the company, then named Serence, in Ottawa. Its first product, KlipFolio, was one of the earliest desktop widget platforms. Small, customizable widgets called Klips kept live information from the web on people's desktops.
2008: Serence becomes Klipfolio
Serence was renamed Klipfolio, after its best-known product, and focused on real-time business dashboards: live KPIs on screen instead of slow, periodic reports nobody read.
2012: Klipfolio moves to the cloud
Klipfolio relaunched its dashboard as a cloud service, now known as Klips, bringing live dashboards and reporting to teams without a dedicated BI department.
2020: PowerMetrics and MetricHQ launch
PowerMetrics launched with a metric-first approach to analytics. MetricHQ launched the same year as an open library of business metrics and KPIs.
2026: Building the next generation
Klipfolio began its next chapter: bringing trusted business metrics and AI together.
“Decisions are the lifeblood of business. Our vision is to help small and mid-sized businesses succeed with AI — so decisions are made with confidence, understood by all, and backed by real knowledge.”
Allan Wille
Co-Founder and CEO
Recognition
Recognized for more than a decade
Since 2015, Klipfolio has received awards and industry recognition from organizations including Deloitte, Dresner Advisory Services, Ventana Research, ISG, and C100.
ISG: Innovative Vendor, Buyers Guide for AI Analytics: Emerging Providers (2025)
Deloitte:
- Technology Fast 500: ranked #188 among North America's fastest-growing technology companies (2018)
- Technology Fast 50: ranked #42 among Canada's fastest-growing technology companies (2017 and 2018); Company to Watch (2015)
Ventana Research (now part of ISG): Cloud Computing Leader (2015)
Dresner Advisory Services: Industry Excellence Award (2016); Leadership Award (2015)
C100 48 Hours in the Valley: Participated as one of 20 Canadian startups (2015)
Leadership: Allan Wille, co-founder and CEO, was a nominee for EY Entrepreneur Of The Year (2016, Canada).
How we work
Know what matters and stay on it
We're a small, international team, and we love building tools that make businesses smarter. Four things guide how we work, with customers and with each other.
Practical
We cut through theory, jargon and complexity to help people do something useful.
Approachable
You don't need to be an expert to work with us. We're plainspoken, and we never make anyone feel behind.
Perceptive
We notice what matters, connect the dots, and help people see what it means.
Tireless
We stay on it. We keep looking, keep learning and keep moving things forward.