Keyword ranking refers to where your webpage appears in SERPs (search engine results pages) for a specific search terms. The higher your placement on a SERP for an organic keyword, the more likely people are to click on your page.

About the visualization

Google is all about user experience. Constantly crawling websites to determine which pages will be the most helpful to users, Google pulls up pages with the most relevant information. More often than not, Google users will not navigate to the second page of search results, so having your page rank between 1-9 is a good benchmark.

Using a table to view your rankings help you break-down the major data points that you need to know for all of your top keywords. Adding indicators also help to highlight improvements or places of where improvement is needed.

About Google Search Console Marketing

Google Search Console is a service that lets you monitor your site’s presence in Google search results. Search console allows you to submit new content for crawling, monitor content that delivers engagement, and track your organic search standing.

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