Orders Cancelled by Reason Metric
Measure the number of orders that have been cancelled due to a specific reason.
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Overview
Orders may be cancelled for a multitude of reasons, and it is important to know what the reasoning is behind each cancellation to ensure there is no misrepresentation. The Orders Cancelled by Reason metric gives your team insight into the occurrence of particular cancellation cases, helping them pinpoint issues that could be addressed and optimized.
Reporting frequency
Monthly
Example of KPI target
20% cancels due to authentication error
Audience
Sales Manager, UX Team
Variations
Order cancellation by reason