Cost per Order Metric
Measure the average advertising costs that go into generating a single sale.
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Overview
The Cost per Order metric measures the total cost in advertising that went into generating a single purchase. Monitoring this metric helps you measure how cost-effective your marketing efforts are compared to the average revenue per order.
Formula
Total capital invested into marketing efforts/Total orders
Reporting frequency
Monthly
Example of KPI target
$15 per order
Audience
Marketing Manager, Online Sales Manager
Variations
Advertising cost per order
Advertising spend per online order
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