Conversation to Appointment Rate Metric
Measure the total amount of conversations that convert into an appointment, call, or consult for sales.
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Overview
Conversations that convert to an appointment is considered to be a sales opportunity. Tracking the number of initial conversations that turn into potential opportunities gives your team an idea of how effective their conversations are at bringing in sales leads for the company.
Formula
Number of conversations that lead to a sales appointment/Total number of conversations
Reporting frequency
Weekly
Example of KPI target
76% conversion rate
Audience
Sales team
Variations
Conversations to appointments
Conversation-to-appointment ratio
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