Content Downloads KPI
Measure the total number of pieces of content that have been downloaded.
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Overview
The Content Downloads metric gives your team insight into how eager your viewers are to learn more or to have saved valuable information on hand when on their desktop or mobile device.
Formula
Total number of content downloads
Reporting frequency
Weekly
Example of KPI target
236 downloads
Audience
Marketing Manager
Variations
Asset downloads
Downloads of additional information
See the list below for more examples of digital marketing metrics & KPIs.
