Customer Share by Category

Measure the number of customers that come from a specified category, such as Region, Industry, or Company Size.

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Digital Marketing KPI Example - Customer Share by Category Metric

Overview

The Customer Share by Category metric gives your team insight into how they should be marketing their content. If there seems to be a large instance of customers from the Healthcare/Hospital industry, the team may want to pivot marketing strategies to relate to possible users in that industry.

Formula

(Total number of customers that fall within category N/Total number of customers)x100

Reporting frequency

Quarterly

Example of KPI target

20% from SMBs (Small and Midsize Businesses)

Audience

CMO, Marketing Manager

Variations

  • Percent of customer base share by category
  • Share of customer base by region
  • Share or customer base by industry
  • Share of customer base by company size

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