
Mark Brownlee
Mark is a popular writer on the Klipfolio blog and has helped thousands of people close the gap between their brand and marketing strategy and their marketing and business metrics. As a Product Marketing and Content Marketing Manager, Mark knows how to translate customer needs into products and content to improve key business outcomes. He loves writing about the key KPIs every marketer should track on their marketing dashboards.

Why you need to become a data storyteller

How (and when) to create a custom metric

Side hustle metrics: What you need to consider for side hustle success

Make your company’s data the source of your next blog post

Employee retention metrics: The 5 metrics you should be measuring

10 of the best mobile website performance tools

Mobile website performance: The essential KPIs

Black Friday Cyber Monday metrics for eCommerce stores

Reddit Marketing KPIs: The ultimate guide

The KPIs of personal finance: How to measure your personal financial success

The top 10 Twitter analytics metrics you need to track

What Are The Top 10 LinkedIn Analytics Metrics?

The top 10 metrics for building a killer Facebook presence

Top 10 Instagram Analytics metrics you need to measure

The beginner's guide to ecommerce KPIs

Identifying the right ABM metrics

Essential ABM metrics

The fundamentals of account-based marketing measurement

ABM measurement tools

Dashboard journalism: A beginner’s guide

Supercharge your KPIs with OKRs

Your guide to KPIs for non-profits

How to lead from the bottom on making your company data-driven
