Followers Growth KPI Metric

What is follower growth on social media?

Follower growth measures the total number of new followers on your social media account over a specific time period. Tracking your follower growth as a KPI helps you understand how many people are engaging with your brand and your content.

Followers are a loyal audience who have chosen to see your content in their feeds. The more followers you have, the more eyes that see the content that you share.

Your followers indicate your “share of the conversation” and your influence on a specific social media platform.

How can I increase my follower growth?

In 2020, social platforms gained 1.3 million users every day. That’s a huge group of people you can tap into with your brand message.

Here are a few helpful tips to increase your follower count:

• Set clear goals and objectives for each social media platform and approach each with its own strategy based on how the platform works.
• Interact and engage with your followers: reply to comments, re-share relevant content, and interact with them. This will help to boost your engagement rate metrics, too!
• Be easy to find on social media: include links to your social accounts on your website and make sure your social media account names are relevant to your brand.

How do I calculate follower growth?

Once you’ve established your benchmarks and targets for your follower growth KPI, you can track your followers on a social media dashboard. A social media dashboard will show you follower history over a specific time period so you can identify trends and use the data to set a growth target.