Jonathan Taylor
A digital marketing leader and technical writer specializing in SEO and growth marketing, Jon knows all the ins and outs of creating insightful marketing dashboards. Whether deciding which metrics and KPIs to visualize for marketing teams or building dashboards using essential cloud services, Jon is a trusted industry expert with years of experience in marketing analytics.
How to Build Google Analytics 4 Dashboards in Klips
How to use the Google Analytics 4 Query Explorer to export data
Guide to migrating your digital marketing dashboards to Google Analytics 4
Start your analytics journey with instant metrics
22 expert informed metrics for SaaS Head of Finance
What are HubSpot lifecycle stages?
How to use lifecycle stages and lead status in HubSpot
How to deploy lifecycle stages in HubSpot
Picking an MQL model for your HubSpot instance
How to set your own personal KPIs
Learn why KPIs fail and how to pick ones to fail
The basics of KPI management
Business metrics vs KPIs. What’s the difference?
The top Salesforce reporting tools
How to identify your KPIs
How to set actionable KPI targets
How to create a KPI dashboard
The marketer's guide to APIs
What makes a good lead generation dashboard?
How to present a KPI report
What are the best inbound marketing KPIs?
What are some good KPIs in Facebook?
How KPIs help SMBs succeed
