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What is a KPI? Types, Limitations, and How to Make KPIs Work For Your Business

A Key Performance Indicator (KPI) is a measurable value that demonstrates how effectively a company is achieving key business objectives. Read our KPI guide to learn the meaning of the term.

What are Business Metrics?

Project Management Dashboard: How to Enhance Workflow Using Project Dashboards

KPIs, Dashboards, and Operational Metrics: A Guideline

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Dashboard

Digital Marketing Dashboard Example

Using a dashboard to monitor your digital marketing campaign lets you stay on track with your marketing goals and make adjustments to your strategy for areas of improvement.

Dashboard

Financial Dashboard

A financial dashboard helps you analyze your business’s financial health, uncover fiscal trends, and make informed, data-driven decisions to catapult your finances forward using important financial data.

KPI Example

Facebook Engagement

Are you connecting with your audience on Facebook? Track your Facebook engagement metrics on a dashboard to measure the impact of your brand messaging and value.

KPI Example

Web Traffic Sources

Learn how Klipfolio can help you measure website traffic in real-time with awesome data visualizations to wow your boss or clients. Start a Free 14 Trial.

KPI Example

Sales Target

Learn how to measure sales targets and how to monitor your performance against targets. Plus, how to calculate sales targets.

KPI Dashboards

Over 60 business dashboards for Executives, Sales, Marketing, Social Media, and more. Check out this gallery to get inspired in building your own today!

KPI Examples

Visual KPI examples and templates for key departments such as Sales, Marketing, Accounting, Supply Chain, Call Centers and more.

Browse Dashboards & KPI Examples by Category

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Social Media Dashboards Dashboards

Monitor your social media metrics on a dashboard so you can track Facebook, Twitter, Instagram, and YouTube all in one place.

Dashboard Example

Facebook Ads Dashboard

Metrics help teams perform to the best of their ability.

Dashboard Example

YouTube Analytics Dashboard

Bring your YouTube performance analytics into PowerMetrics so you can understand your audience and engagement insights—all in one place.

Dashboard Example

Twitter Analytics

Boost your Twitter performance by monitoring key engagement metrics in a dashboard.

Dashboard Example

Social Media Performance

Measure your social media marketing metrics and KPIs to get a clear view of your performance.

Social Media KPIs

Explore the top metrics and KPIs for modern social media marketing teams

KPI Example

Facebook Ads Performance

Make sure your message is reaching the right audience by measuring your Facebook Ads campaign performance for the date range of your choice.

KPI Example

Facebook Ads: CPM and CPP

Track your Facebook Ads cost per impressions and cost per thousand to understand your ad performance and make smart, data-driven advertising decisions.

KPI Example

Facebook Impressions vs Reach

Compare your Facebook Ads impressions with reach over the past 7 days.

KPI Example

Facebook Ads Today's Summary

Drill down into today's campaign metrics and monitor your Facebook Ads objectives.

Executive Dashboard Dashboards

Modern executives use KPI dashboards to report and track corporate performance.

Dashboard Example

Financial Dashboard

Dashboard Example

Executive Reporting

An easy way to keep ahead of the curve

Dashboard Example

QuickBooks Dashboard

Keep track of your key QuickBooks accounting metrics in a real-time dashboard.

Dashboard Example

Accounting Dashboard

Your key accounting metrics displayed in a real-time accounting dashboard.

SaaS KPIs

SaaS Metrics & KPIs for modern teams

KPI Example

Customer Acquisition Cost Metric

Measure Marketing and Sales Efficiency with the Customer Acquisition Cost (CAC) KPI

KPI Example

Customer Lifetime Value (CLV)

Measure The Monetary Value of Each New Customer With The Customer Lifetime Value (CLV) KPI

KPI Example

LTV:CAC Ratio

Measure marketing and sales efficiency with the LTV:CAC Ratio KPI

KPI Example

MoM MRR Growth

Measure how fast your MRR is growing with MoM MRR Growth

Marketing Dashboards Dashboards

Build marketing dashboards and reports to strengthen your marketing strategy and make decisions with confidence.

Dashboard Example

Digital Marketing Dashboard Example

Reach your target audience by tracking top digital marketing metrics that measure your success.

Dashboard Example

Marketing Performance Dashboard

Data-driven marketing starts by understanding the purchase funnel.

Dashboard Example

Digital Advertising Dashboards

Optimize your digital advertising by tracking the metrics that contribute to your campaign’s success.

Dashboard Example

Content Effectiveness Dashboard

Maximize the potential of your content by tracking top content marketing metrics.

Digital Marketing KPIs

Metrics & KPIs for modern digital marketers

KPI Example

Average Lead Score

Measure the Quality of Marketing and Sales Leads

KPI Example

Bounce Rate

Measure the number of visitors that arrive at your site and leave without navigating to any other page on your site.

KPI Example

Brand Awareness KPIs & Metrics

How are people hearing about and talking about your brand online?

KPI Example

Click-Through Rate (CTR) KPI

Measure how often your site on an SERP prompts users to click and navigate to your page.

Sales Dashboards Dashboards

Use sales dashboards to hit more targets.

Dashboard Example

Sales Performance Dashboard

Offer your executive team an easy to read summary of your sales performance.

Dashboard Example

Sales Status

A real-time view of the status of your sales organization.

Dashboard Example

Sales Opportunities

Real-time data on the latest opportunities in your sales pipeline.

Dashboard Example

Monthly Sales

Use a monthly sales dashboard to report on key sales metrics and KPIs.

Sales KPIs

Metrics & KPIs for modern sales teams.

KPI Example

Activated New Business Value

Measure the value of all new business contracts within a specified period of time.

KPI Example

Adjusted Trial Rate

Measure and adjust the initial estimated trial rates to take into account company awareness and the total product distribution.

KPI Example

Average Profit Margin

Measures the average profit generated from the sale of a specific service, product or product/service category.

KPI Example

Average Purchase Value

Measure the average sales value of each transaction using this sales metric.