Nonprofit Dashboard
A nonprofit dashboard consolidates metrics and KPIs about your organization’s performance, funding, programs, and impact to give you insights that could help you improve operations.
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What is a Nonprofit Dashboard?
Nonprofit dashboards provide a look into what’s happening behind the scenes in your nonprofit organization. They connect data from various sources and create KPIs that give insights into program impact, funding status, and operational challenges over various campaigns, missions, regions, channels, and social media platforms.
The real-time data and actionable insights nonprofit dashboards provide empower timely decisions and foster transparency. For example, if a fundraising campaign is underperforming, the dashboard shows this immediately, allowing you to modify your approach and communicate the situation to stakeholders with ease.
These dashboards also help you monitor fundraising campaigns, donor contributions, and grant successes. In addition, they track volunteer activities and program outcomes to ensure that resources are used efficiently and that broader organizational goals are being met.
Examples of Nonprofit Dashboards
Nonprofit Finance Dashboard
A nonprofit finance dashboard reveals a nonprofit’s financial health through metrics and KPIs that display insights into revenue streams, expenditures, budgeting, and economic sustainability. It focuses on real-time information and should be monitored regularly if you want deep insights.
This dashboard also displays data regarding grants, donations, and other income sources. As a result, it can help you strategically plan budgets and allocate resources.
On top of that, you can effectively forecast when funds will be plentiful or when you’ll need to reduce spending to save.
Who’s it for | Executive directors, chief financial officers (CFOs), finance managers, grant managers, development directors, board members, accountants, auditors, compliance officers, donor relations coordinators, program managers, funders, stakeholders |
How often it's needed | Real-time, daily, weekly, monthly, quarterly, yearly |
Covered KPIs | Total revenue, expense breakdown by category, budget vs. actuals, cash flow status, fund utilization rate, grant application success rate, donation trends over time, administrative cost ratio, program efficiency ratio, operating surplus or deficit, restricted funds versus unrestricted funds, fundraising ROI (return on investment), financial reserves, accounts payable and receivable, expense per beneficiary, cost per fundraising event, compliance metrics, financial audit findings |
Marketing Performance Dashboard
A marketing performance dashboard offers a deeper look into your nonprofit’s marketing activities and campaigns. It shows KPIs like engagement and email open rates to help you assess campaign effectiveness, audience engagement, and marketing efforts' overall reach.
In addition to what’s mentioned, a marketing performance dashboard lets you locate correlations between outreach channels and donor segments. For instance, it can show that social media campaigns resonate more strongly with younger donors, while email newsletters work better for traditional supporters.
Who’s it for | Nonprofit executive directors, chief marketing officers, marketing managers (CMOs), communications directors, fundraising managers, social media coordinators, digital marketing specialists, donor relations managers, board members |
How often it's needed | Real-time, daily, weekly, monthly |
Covered KPIs | Social media engagement rate, email open and click-through rates, social traffic and conversions, donor acquisition cost, donor retention rates, channel impact, campaign reach and frequency, return on marketing investment (ROMI), donor lifetime value, campaign-specific performance, content effectiveness, event participation rates, followers growth, online donation conversions, brand awareness, volunteer sign-up rates, advocacy engagement |
Social Media Dashboard
Social media dashboards provide a comprehensive view of your nonprofit’s online presence and engagement. It allows you to keep track of metrics such as follower growth, post reach, and audience interactions across platforms like LinkedIn, Facebook, Twitter, and Instagram.
With their live insights, social media dashboards allow you to identify emerging online trends and measure campaign performance quickly. These dashboards can also help you better understand your content’s impact across different online platforms and audience segments.
Who’s it for | Nonprofit executive directors, communications directors, social media managers, digital marketing specialists, content creators, donor relations teams, volunteer coordinators, brand ambassadors, community engagement officers |
How often it's needed | Real-time, daily, weekly, monthly |
Covered KPIs | Follower growth rate, engagement rate per post, content reach and impressions, click-through rate, post shares and retweets, hashtag performance, audience demographics and sentiment, video view count, social referral traffic, conversion rates from social media, influencer collaboration impact, user-generated content volume, response time to audience inquiries, campaign-specific engagement, community growth rate, social media-driven donations, event promotion effectiveness, audience engagement by platform, advocacy and awareness campaign reach |
Website Analytics Dashboard
A website analytics dashboard visualizes a nonprofit organization’s website's performance and reveals visitors' behaviors. Since it updates in real time, it’s able to supply live insights about page views, bounce rates, session duration, and conversion rates for donation forms or sign-ups — which is great for timely action.
This dashboard is instrumental in uncovering patterns in user journeys and content engagement. It’s also helpful in identifying the pages that drive donations, allowing you to enhance your content strategy and cultivate online experiences better suited to your target audience.
Who’s it for | Nonprofit executive directors, marketing directors, digital outreach managers, communications coordinators, web developers, content strategists, donor relations teams, volunteer coordinators, IT support teams, data analysts |
How often it's needed | Real-time, daily, weekly, monthly |
Covered KPIs | Website traffic volume, unique visitors, page views per session, average session duration, bounce rate, conversion rate for donations, source/medium of traffic, top landing pages, user journey analysis, referral traffic, exit pages, online donation amount, volunteer sign-up rate, form submission rate, content downloads, email signup rates, social media referral traffic, mobile vs desktop traffic ratio, site loading speed, user feedback score, SEO performance metrics, event registration conversion rate, returning vs new visitors, geographic distribution of visitors, engagement rate with blog/news content |
Project Management Dashboard
In the context of nonprofits, a project management dashboard centralizes information regarding ongoing initiatives, timelines, and resources. This dashboard's metrics and KPIs include project progress, budget utilization, and team workload. Together, they enable you to rapidly assess multiple projects' status, prioritize tasks, allot resources efficiently, and find hidden bottlenecks.
Project management dashboards encourage collaboration by providing a view of project data for everyone in your organization. Besides that, they connect project activities to your organization's mission by showing fundraising progress, volunteer hours, and critical program impact metrics.
Who’s it for | Nonprofit executive directors, program managers, project coordinators, grant administrators, volunteer managers, finance officers, team leaders, stakeholder liaisons, board members, project sponsors, outcome evaluators |
How often it's needed | Real-time, daily, weekly, monthly |
Covered KPIs | Task completion rate, project timeline adherence, resource utilization rate, budget vs actual spending, volunteer hours logged, milestone achievement status, project risk assessment score, stakeholder engagement rate, grant compliance metrics, team productivity metrics, donor funding status, project outcome measurements, timeliness of issue resolution, collaboration score with partners, project satisfaction score, initiative impact metrics, volunteer retention rate, beneficiary reach and engagement, report submission deadlines met, project communication efficiency, deviations from project scope, adaptive project changes approved, overall project health index |
Staff Performance Dashboard
Staff performance dashboards display live data on the output and impact of your nonprofit’s staff and volunteers. They highlight vital metrics like fundraising success, program delivery efficiency, task completion rates, and beneficiary reach per individual.
Thanks to this tool, you can quickly identify high performers, address skill gaps, and align staff activities with organizational goals. Aside from that, this dashboard also provides concrete data for donor reports as it justifies staffing decisions and demonstrates organizational effectiveness.
Who’s it for | Nonprofit executive directors, HR managers, department heads, program managers, team leaders, training coordinators, performance evaluators, board members, project managers |
How often it's needed | Real-time, daily, weekly, monthly |
Covered KPIs | Task completion rate by employee, project involvement level, goal completion rate, skill utilization index, workload distribution balance, employee turnover rate, training completion and effectiveness, employee satisfaction scores, attendance and punctuality statistics, productivity metrics, time management efficiency, employee engagement rate, staff collaboration score, professional development progress, departmental performance summaries, feedback-to-action ratios, individual contribution to organizational goals, role-specific performance metrics, leave utilization rates, staff retention rate, performance improvement plan compliance, peer and manager feedback scores |
Event Dashboard
An event dashboard specializes in tracking metrics for fundraisers, awareness campaigns, and community programs hosted by your nonprofit organization. Some KPIs it covers include ticket sales, donation amounts, and attendee engagement.
Event dashboards also let you identify areas needing attention, such as lagging ticket sales or underperforming fundraising stations. In addition, they provide instant post-event analysis, helping you immediately evaluate ROI and develop improvements for future events.
Who’s it for | Nonprofit executive directors, event managers, program coordinators, volunteer managers, fundraising directors, marketing and communication teams, sponsorship coordinators, logistics and operations teams, board members, stakeholder liaisons |
How often it's needed | Real-time, daily, weekly, post-event |
Covered KPIs | Event attendance numbers, volunteer hours logged, sponsor engagement rate, donation amount per event, event cost vs budget adherence, participant satisfaction scores, social media reach and engagement, registration and check-in rates, logistics efficiency score, venue utilization rate, operational incident rate, post-event feedback score, media coverage impact, fundraising goal achievement, partnership effectiveness, event schedule adherence, ticket sales conversion rate, marketing campaign performance, on-site engagement activities success, follow-up action rates, post-event retention and follow-through, community impact metrics |
Volunteer Management Dashboard
Volunteer management dashboards act as centralized platforms that keep tabs on volunteer engagement, hours contributed, and skill utilization across programs. They also provide live information on volunteer recruitment, retention rates, and volunteer performance. These bits of data enable you to optimize volunteer resources and reduce resource wastage.
However, these dashboards' usefulness extends beyond monitoring. They also help you specify high-impact volunteers, match skills to tasks, and forecast volunteer needs for upcoming projects.
Who’s it for | Nonprofit executive directors, volunteer coordinators, program managers, HR managers, event organizers, training coordinators, project managers, board members, community outreach coordinators, volunteer support teams |
How often it's needed | Real-time, daily, weekly, monthly |
Covered KPIs | Volunteer recruitment rate, volunteer retention rate, skill utilization index, volunteer participation rate by event, volunteer hours logged, training completion rates, feedback scores from volunteers, program impact per volunteer, volunteer-to-beneficiary ratio, volunteer demographics, match rate for volunteer skills to tasks, volunteer satisfaction scores, project completion rates, volunteer appreciation event attendance, cost savings from volunteer engagement, volunteer engagement level, volunteer turnover rate, feedback-to-action implementation rate, community impact metrics, volunteer availability by region, operational incident rates involving volunteers, efficiency in the deployment of volunteers |
Fundraising Dashboard
Fundraising dashboards display key financial data and donor insights in real time. They assemble and consolidate information to give an at-a-glance breakdown of current donation totals, donor demographics, and campaign progress. With this help, you can identify successful strategies, monitor performance against goals, and spot improvement areas in the fundraising process.
For example, these dashboards might show that donations spike during weekdays. Knowing this, you can schedule email campaigns and social media posts during these days and drive maximum interest.
Who’s it for | Nonprofit executive directors, development directors, fundraising managers, grant coordinators, major gift officers, donor relations managers, board members, campaign managers, event coordinators, financial officers, communications teams |
How often it's needed | Real-time, daily, weekly, monthly |
Covered KPIs | Total funds raised, donor retention rate, average donation amount, donor acquisition cost, donation frequency by campaign, major gifts received, grant application success rate, percentage of online vs offline donations, donor lifetime value, campaign ROI, fundraising event attendance, donor engagement scores, segmentation of donors by giving level, donor satisfaction scores, corporate sponsorship contributions, pledge fulfillment rate, recurring donation rate, cost per dollar raised, peer-to-peer fundraising performance, social media engagement impact on donations, funds raised by region, donor conversion rate from outreach campaigns, volunteer contributions to fundraising efforts |
Donor Management Dashboard
A donor management dashboard gives you a 360° picture of your nonprofit’s relationships with donors. It lets you assess key metrics about donors, such as contact details, donation amounts, frequency of giving, and communication preferences. With this data, you can adequately assess individual donor engagement and overall fundraising performance.
In addition to what’s mentioned above, this dashboard enables you to segment donors based on specific criteria, see donor retention rates, and find opportunities for upgrading donors. Its insights also help fundraising teams improve their outreach, streamline donor communications, and generate more effective donor acquisition strategies.
Who’s it for | Nonprofit executive directors, development directors, fundraising managers, donor relations managers, grant coordinators, major gift officers, board members, financial officers, communications teams, event coordinators, data analysts |
How often it's needed | Real-time, daily, weekly, monthly |
Covered KPIs | Total funds raised, average donation amount, donor retention rate, donation frequency by campaign, donor acquisition rate, major gift contributions, online vs offline donations, grant success rate, donor lifetime value, campaign ROI, percentage of recurring donors, donor engagement scores, donor satisfaction scores, new donors vs returning donors, fundraising event participation, donor segmentation by giving level, pledge fulfillment rate, peer-to-peer fundraising performance, cost per dollar raised, donor response rate to outreach efforts, donor churn rate, social media engagement impact on donations, donor demographics |
Volunteer Training Dashboard
Volunteer training dashboards track and manage volunteer skills and certifications for nonprofit organizations. They evidently display which volunteers are qualified for specific roles and who needs additional training to quicken the process of matching volunteers to organizational tasks.
This kind of nonprofit dashboard helps you pinpoint training needs, schedule sessions, and measure program effectiveness. Providing precise data on volunteer capabilities also lets NGOs rapidly deploy skilled volunteers and markedly improve the impact of their programs.
Who’s it for | Nonprofit executive directors, volunteer coordinators, training and development managers, program directors, HR managers, compliance officers, regional training managers, data analysts, board members, risk management teams |
How often it's needed | Real-time, daily, weekly, monthly |
Covered KPIs | Training completion rate, volunteer retention rate, skill assessment scores, volunteer satisfaction score, training participation rate by module, average training hours per volunteer, compliance with training requirements, certification achievement rate, volunteer readiness index, training drop-out rate, volunteer engagement score, feedback response rate, cost per volunteer trained, post-training performance metrics, volunteer return rate for additional training, training program ROI, volunteer demographics, training resource utilization, course rating by volunteers, time to competency, post-training volunteer impact, satisfaction with training materials, trainer effectiveness scores |
Campaign Performance Dashboard
A campaign performance dashboard visualizes the effectiveness of your nonprofit’s awareness and fundraising campaigns. Some of its metrics include donation totals, donor acquisition rates, and social media engagement, which all provide a clear snapshot of campaign success.
Using this dashboard, you can spot which channels or strategies are most effective, find trends in donor behavior, and adjust tactics mid-campaign to achieve the best results. It also enables the real-time comparison of multiple campaigns, helping you identify and replicate successful approach strategies.
Who’s it for | Nonprofit executive directors, development directors, campaign managers, marketing directors, fundraising managers, donor relations coordinators, communications teams, event planners, board members, financial officers, data analysts |
How often it's needed | Real-time, daily, weekly, monthly |
Covered KPIs | Total funds raised by campaign, donor acquisition rate, average donation size, campaign engagement rate, multi-channel performance index, donor retention rate during campaign, donor conversion rates, social media reach and impact, email open and response rates, event participation metrics, cost per dollar raised, campaign ROI, volunteer involvement rate, donor feedback scores, campaign timeline adherence, new donors versus returning donors ratio, donor segmentation effectiveness, storytelling impact score, pledge fulfillment rate, campaign satisfaction score, audience demographics, peer-to-peer fundraising performance, percentage of charitable gifts from events, marketing spend efficacy, environmental impact metrics |
Membership Dashboard
Membership dashboards provide the numbers essential to understanding your nonprofit organization’s members. The metrics it displays primarily focus on growth, retention, and engagement to help you improve member satisfaction/loyalty and specify trends regarding membership recruitment.
Regularly observing a membership dashboard enables you to segment your membership base, monitor individual activities, and tailor programs to better meet member needs, strengthen your organization’s support network, and enhance long-term stability.
Who’s it for | Nonprofit executive directors, membership managers, engagement coordinators, marketing directors, development directors, program directors, HR managers, communication teams, data analysts, board members |
How often it's needed | Real-time, daily, weekly, monthly |
Covered KPIs | Total membership count, new members acquired, membership retention rate, membership renewal rate, average membership duration, member satisfaction score, engagement rate by member segment, member feedback score, membership revenue, cost per member acquired, campaign effectiveness, member conversion rate, event participation by members, member demographics, membership tier performance, member growth rate, geographic distribution of members, member activity rate, lifetime value of members, email open and response rates, online engagement metrics, member referral rates, multi-channel engagement index, member donation rates, membership attrition causes distribution, member recognition score |
Compliance and Risk Management Dashboard
A compliance and risk management dashboard monitors your nonprofit’s compliance with legal requirements and internal policies. It highlights possible risks, from financial instability to reputational threats, to make sure your NGO can take proactive measures to avoid penalties, prioritize resources effectively, and preserve the integrity and reputation of your nonprofit organization.
Who’s it for | Nonprofit executive directors, compliance officers, risk management directors, financial officers, audit committee members, legal advisors, program directors, HR managers, board members, data protection officers |
How often it's needed | Real-time, daily, weekly, monthly, quarterly |
Covered KPIs | Regulatory compliance rate, number of compliance audits completed, audit findings and resolutions, financial compliance score, incident response time, risk assessment completion rate, data breach incidents, corrective action implementation rate, fraud detection rate, staff compliance training completion, vendor compliance rates, internal control effectiveness score, number of policy violations, compliance reporting accuracy, non-compliance incidents by region, legal case status, risk management plan effectiveness, insurance coverage adequacy, volunteer compliance adherence, third-party risk assessments, whistleblower activity rate, risk exposure level, safety incident frequency, compliance documentation completion rate, board compliance oversight effectiveness, grant compliance score, cybersecurity breach attempts |
Partnerships and Collaborations Dashboard
Partnerships and collaborations dashboards for nonprofits visualize the organization’s network of alliances and their impact. They track shared resources, joint outcomes, and synergies to highlight which partnerships are most effective and which are not worthwhile to continue.
The data these dashboards provide helps you decide which collaborations to nurture, scale, or reconsider. This way, you can strategically allocate resources, maximize your organization's impact, and forge more productive partnerships that align with your mission.
Who’s it for | Nonprofit executive directors, partnership managers, collaboration coordinators, development directors, program directors, project managers, marketing directors, grant managers, community engagement teams, communication teams, board members |
How often it's needed | Real-time, daily, weekly, monthly, quarterly |
Covered KPIs | Number of active partnerships, partnership engagement rate, joint project success rate, resource sharing efficiency, partnership agreement compliance, collaboration outcomes, joint funding raised, partnership satisfaction score, partner feedback ratings, value of in-kind contributions, geographic distribution of partners, renewal rate of partnerships, collaborative event participation, partnership ROI, cross-promotional activities effectiveness, shared program reach, partner retention rate, number of new partnerships formed, impact of partnerships on mission goals, joint training program completion rate, co-branded initiatives, communication frequency with partners, partnership diversity index, collaborative innovation rate, number of dual applications for grants, partner contribution to strategic goals |
Resource Allocation Dashboard
A resource allocation dashboard visualizes how your nonprofit organization distributes its resources across various programs, initiatives, and departments. It tracks budget allocation, staff time, equipment usage, and other assets to highlight which areas are receiving the most support and which might be underserved.
The data compiled from this dashboard is instrumental in helping you make data-driven choices about resource distribution and optimization, optimize resource use, and maximize your nonprofit organization’s overall impact on the community.
Who’s it for | Nonprofit executive directors, financial managers, program directors, operations managers, human resource managers, board members, grant managers, project coordinators, strategic planners, department heads, budget analysts |
How often it's needed | Real-time, daily, weekly, monthly, quarterly, yearly |
Covered KPIs | Budget allocation by program, staff time distribution, equipment utilization rate, program cost-effectiveness, ROI by initiative, resource efficiency ratio, overhead costs, program-to-administrative expense ratio, resource allocation vs. impact, funding source allocation, resource waste percentage, resource capacity utilization, cross-department resource sharing, volunteer hours by program, grant money allocation, technology resource distribution, training and development resource allocation, marketing spend by initiative, fundraising efficiency ratio, resource allocation alignment with strategic goals, cost per beneficiary served, resource scaling efficiency, emergency fund allocation, long-term vs. short-term resource distribution, resource allocation flexibility index |
Data acquisition simplified for nonprofit organizations
A nonprofit dashboard consolidates data on program impact, financial health, and operational efficiency across various initiatives and channels to give you a snapshot of your NGO’s health and performance. By tracking the proper metrics and KPIs, this dashboard can help you optimize resource allocation, track campaign success, enhance transparency, and maintain your organization’s adherence to established goals, local laws, and international policies.
Klipfolio’s personalized dashboards make data acquisition for nonprofits easy. Try it out today!
