Shopping Cart Sessions
Track the total number of shopping cart sessions on your site.
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Overview
The Shopping Cart Sessions metric allows you to track the total number of shopping carts opened compared to the total number of sessions on your site. This particular eCommerce metric helps you track how attractive your products are, and how effective your site is at prompting users to consider purchasing items regardless of their initial intent while visiting your online store.
Formula
(Number of shopping carts opened by a user within a given time period/Total number of sessions within a given time period)x100
Reporting frequency
Monthly
Example of KPI target
40% carts initiated
Audience
Store Owner, Online Sales Manager
Variations
Shopping carts opened to sessions ratio
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