Startups blogs
A collection of our most recent articles on
Promoting data literacy with metrichq.org and the power of AI
By Allan Wille, Co-Founder — October 12, 2023
How we are using A-B testing to refine our pricing model – Part 2
By Allan Wille, Co-Founder — March 4, 2016
How we are using A-B testing to refine our pricing model – Part 1
By Allan Wille, Co-Founder — February 26, 2016
Wicket is empowering data-informed decisions with Klipfolio
By Mitch Dupuis — April 3, 2019
The key business metrics from 8 SaaS startup pitch decks
By Jonathan Milne — June 20, 2018
Small Business (SMB) Analytics in 2024
By Matt Shealy — December 26, 2021
How to use burndown charts to manage agile software releases
By Ali Pourshahid — January 10, 2019
7 steps to measure team performance using data
By Matt Shealy — October 23, 2019
Seven tips for maximizing the benefits of KPIs
By Allan Wille, Co-Founder — June 10, 2019
Six Tips to Stage your Company with Confidence
By Mike Pascoe — June 30, 2020
15 reasons why you should join our team at Klipfolio
By Ali Pourshahid — November 21, 2017
It's about time – behind the scenes of Klipfolio getting funded
By Allan Wille, Co-Founder — February 13, 2014
The spaghetti mess we created when we tried to integrate our data systems - and how we got out of it
By Allan Wille, Co-Founder — May 29, 2015
How smart businesses are making better decisions
By Alastair Barlow — September 27, 2018
4 Lessons Jobber Learned While Growing Their Marketing Team
By Moly Milosovic — September 20, 2017
How to lead from the bottom on making your company data-driven
By Mark Brownlee — November 27, 2017
Thriving in a tempest: What we learned about product management during Klipfolio’s start-up phase
By Scott Lawrence — October 31, 2017
3 Key Financial Reports to Understand as Your Business Grows
By Jody Grunden — May 22, 2019
Resistance is fertile: On slow content for anxious startups
By Mark Brownlee — July 23, 2017
How $12M in Series B funding will accelerate our mission to give businesses real-time access to all of their metrics
By Allan Wille, Co-Founder — January 5, 2017
6 reasons every SaaS startup needs a customer retention dashboard
By Trish Mermuys — April 5, 2016
The Power of Words
By Holly Ebbs — August 12, 2020
Mastering the funnel: Mapping your customer’s journey to revenue growth
By Allan Wille, Co-Founder — April 12, 2019
Marketing momentum metrics and startup productivity
By Cameron Conaway — June 29, 2017
Celebrating 10 years in business!
By Jonathan Taylor — February 1, 2012
SaaS growth stage 101: control and fuel
By Cameron Conaway — July 4, 2017