Facebook Ads Dashboard
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What is a Facebook Ads Dashboard?
A Facebook Ads dashboard is a visual representation of the metrics and KPIs from your Facebook advertising data. Monitoring your data on a Facebook Ads dashboard allows you to easily answer questions like:
- How are my ads performing each day?
- How many clicks do our ads receive each day?
- How many people are we reaching with our ads?
- Which ad is our highest performer?
- Are we over or under budget?
A Facebook Ads dashboard will provide you with actionable insight into campaign performance and monitor your social media ROI.
What metrics should be included on a Facebook Ads dashboard?
Ad Clicks
Counts the number of times users have clicked on a digital advertisement to reach an online property.
Ad Impressions
Ad impressions are a count of the total number of times digital advertisements display on someone’s screen within the publisher's network.
Ad Spend
Ad spend is the amount of money spent on specific ad variations within a specific campaign or ad set.
Cost per Thousand (CPM)
The price of 1,000 advertisement impressions on an advertiser's webpage.
Cost per Click (CPC)
Cost per click is the price an advertiser pays a publisher for each click on a link.
What type of visualization works best on a Facebook Ads dashboard template?
When you’re picking a data visualization, it’s important to consider the end goal. For example, what Facebook ads insights are you looking for? Are you looking to compare time periods, observe relationships, or look at distribution?
Facebook Ads allow you to segment your data based on campaign, ad set, or ads, which means you’ll likely want to use visualizations that support dimensionality.
Use a bar or a line chart to compare how two ads perform over time
If you’re running two different ads within an ad set, you can compare their performance using a stacked bar chart.
Use a summary chart to see cumulative ad spend or click-through rates
If you want to view how your ads are performing—like ad spend or click-through rate–as a whole (versus breaking it down by day or week), you can use a summary chart. To compare how you are performing compared to a defined time period (like last week or last month), you can add a comparison value. This is a quick and simple way to gauge performance without having to dig deep into analysis.
Benefits of a Facebook Ads Dashboard
Building a Facebook Ads dashboard ensures that you and your team have access to the metrics that measure your campaign performance. Putting your Facebook Ads metrics on a dashboard ensures there is no one gatekeeping the data (since ad accounts are linked to personal Facebook accounts) and ensures everyone can monitor ad performance, ask questions, and understand what’s going on.
Dashboard Inspiration for Your Facebook Ads Reporting
Sometimes the hardest part is knowing where to start. Here are a few ways you can build a dashboard that focuses on specific areas of performance.
Facebook Ads Performance Dashboard
If you’re looking for an overview of your overall ad performance, build a Facebook Ads performance dashboard. This dashboard will help you answer questions like:
- What is the spend week over week for our ad account?
- How many people are we reaching with our ads?
- Are people clicking the link in our ads and moving through to our website?
Facebook Engagement Dashboard
Engagement is a key indicator as to whether or not you’re reaching your intended audience. If your audience is engaging with your posts, it’s usually a positive indication that you are hitting your target market and your message resonates. A Facebook engagement dashboard measures engagement from your Facebook Ads (paid) and your Facebook page (organic) so you can track your success across your entire Facebook marketing strategy. This dashboard will answer questions like:
- Do we have more success reaching our audience through paid channels or organically?
- Does our paid audience or our organic audience convert at a higher rate?
- Does our follower growth correlate with our Facebook advertising campaigns?
Campaign Performance Dashboard
Let’s say you’re running a holiday campaign and want to be able to measure its performance at a glance. Build a campaign-specific dashboard that segments by the Facebook ad campaign. For quick analysis, use a summary chart for your metrics and add a comparison value to each so you can see performance trends week over week, month over month, or use a custom time period.
This dashboard will help you answer questions like:
- What is our total spend week over week or to date?
- What is our cost per click?
- How many people are clicking on our ads?
- How many people are we reaching with our ads?
What does success look like with a Facebook Ads dashboard?
A Facebook Ads Manager dashboard is a reporting tool that provides social media marketers with the metrics and insights needed to understand and plan paid marketing efforts. The benefit of using a dashboard is that everyone, regardless of department or expertise, should be able to understand the Facebook ads data on your dashboard. That’s a sign of a well-designed dashboard.
A Facebook Ads dashboard is a way to see what’s working (or what’s not) within your Facebook ad campaigns. The data that you present on your Facebook Ads Manager dashboard should let you identify opportunities for optimization, identify trends and understand the way your audience interacts with your ads.
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