Decisions made with Klipfolio lead to 300% growth for Venture Harbour
Published 2019-06-24, updated 2023-04-26
Summary - Venture Harbour currently uses six different dashboards, which each represent one area of focus for the business: Marketing, Development, Team, and then one for each of their three active ventures.
Venture Harbour builds online ventures that unlock greater human potential through technology and automation and is on a mission to build 50 of these ventures by 2060 with one rule; That each new venture solves a more ambitious problem than the last.
To date, they’ve built nine ventures, including the World’s first scientifically-valid method of measuring human comfort zones and their most recent venture, Serene, which enables remote workers to get their focus back in one click.
Meet Marcus…
Marcus Taylor is the CEO & Founder of Venture Harbour. His role is primarily focused on setting the vision for the company and leading the R&D team. While no two days look the same, you can often find Marcus building prototypes with the company’s development team, brainstorming ways to make their businesses obsolete (so that they can rebuild them to be more resilient), and refining their strategy to ensure that they achieve their vision.
Honing in on the most important metrics was a challenge
“Like the pilot of an airplane, you need a certain set of metrics to know which actions or controls to adjust next to get you to where you want to go. In an ideal world, these metrics would exist in a single space, visualised in the optimal format, and agnostic of where the data has come from.”
I couldn’t have said it better myself…
Before trying Klipfolio, Marcus and his team were constantly jumping between Google Analytics, Amplitude, FullStory, and various other tools to find these answers. They battled with poorly visualized data and a lack of ability to combine different datasets.
Combining multiple data sets seamlessly with Klipfolio
Marcus and his team needed a better solution. They originally committed to another dashboarding tool before Klifpolio. Still, after a while of trying to get it working, they felt too limited by the small range of data sources offered. So they decided to give Klipfolio a shot - and subsequently fell in love.
“Whether it's being able to combine data sources seamlessly using Excel-like formulas, the incredibly helpful support team, or the ability to display anything imaginable using REST APIs and MySQL data sources, we know Klipfolio will never limit us on what we’re able to track as a business.”
Marcus is a REST API kind of guy
“The true value of Klipfolio for us was unlocked when we started using APIs. While Klipfolio’s list of default data sources and Klips is impressive, every business is different and likely to have a unique set of data sources that aren’t available by default.”
Virtually every service you use will have an API, so if you have a certain tool that you wish you could display data from on your dashboard, chances are you can - but you need to use the API to do it.
Luckily, APIs aren’t as difficult as you think.
If you don’t have the technical skill set to work with APIs, no problem! We have an amazing network of Klipfolio Partners that you can pay to do the work for you!
Impactful metrics: 20,000 extra organic visitors from 10 minutes of work
Venture Harbour currently uses six different dashboards, which each represent one area of focus for the business: Marketing, Development, Team, and then one for each of their three active ventures.
Here are Venture Harbour’s most impactful metrics:
Development pipeline - this allows everyone to see what’s currently being built by whom, what’s up next, and whether their dev pipeline is on track or not for the quarter.
Product usage funnel - similar to a marketing funnel, they have a product funnel that visualizes which features people do and do not use inside their various products, helping them better understand what features people find most and least valuable.
Risers and fallers - display which pages in Google Analytics had the sharpest increases and drops in traffic over the past 24 hours so that we are able to stay on top of trends.